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Earl Jackson

@earljacksonbbq

Language: EnglishCountry: United States56 days old

  • Persona: Earl Jackson · Chef · Senior
  • Sells · $27 bundle
  • BBQ
  • Smoking meat
  • Ribs
  • Brisket alternatives
  • Budget meat cuts
  • BBQ sauce and rubs
  • Southern cooking
  • Grilling tips
Subscribers
20.5K
Total views
2.49M
Videos
52

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 3 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202620,500
Oct 13, 202620,200
Oct 12, 202620,000
Oct 11, 202619,700
Oct 10, 202619,400
Oct 9, 202618,900
Oct 8, 202618,500
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 2026not available
Oct 4, 202617,500
Oct 3, 202617,000
Oct 2, 202616,600
Oct 1, 202616,300
Sep 30, 202615,700
Sep 29, 202615,400
Sep 28, 202614,900
Sep 27, 202614,500
Sep 26, 202614,300
Sep 25, 202614,000
Sep 24, 202613,800
Sep 23, 202613,300
Sep 22, 202613,200
Sep 21, 202613,000
Sep 20, 202612,700
Sep 19, 202612,400
Sep 18, 202611,800
Sep 17, 202611,700
Sep 16, 202611,000
Sep 15, 202610,900
Sep 14, 202610,500

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

  • Bundle

    100 Old School Pitmaster Secrets That Still Work (set with 75 BBQ Mistakes That Ruin a Cook, Fire and Charcoal, Cheap Cuts That Beat Brisket)

    $27shown against $115

    One $27 set; page lists the books at $47, $27, $17 and $17 (two and future editions shown as free), total value $115; audiobook can be added at checkout

    • Bundle
    • 30-day guarantee
    Platform
    Own checkout
    AI
    AI use not stated
    Store
    earljacksonbbq.com (opens in a new tab)

    · Evidence: earljacksonbbq.com

How they sell it

  1. 1Video
  2. 2Landing pageOwn checkout · About text: 'Access my eBooks below' with the site link · earljacksonbbq.com
  3. 3CheckoutOwn checkout · On-site checkout page
  4. 4UpsellAudiobook offered as an add-on at checkout
  • Entry points: the About page

The channel's about text is 'Access my eBooks below👇' with a single link to earljacksonbbq.com. The page sells a set built around 100 Old School Pitmaster Secrets That Still Work, with three more BBQ books and future editions, listed at a total value of $115 and priced at $27 once. It offers a 30-day money-back guarantee where buyers keep the books, mentions an audiobook add-on at checkout and does not ask for an email address.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Earl Jackson

Chef · Senior · Male · Backyard and covered outdoor pit area with offset smokers and grills

Niche

Old-school pitmaster BBQ tricks and cheap cuts for backyard smokers

Audience

US backyard barbecue cooks who want tender ribs, cheaper cuts than brisket and homemade sauces instead of store-bought products (inferred from titles; no descriptions or audience data in the pack).

Avatar
  • Realistic avatar
  • A photorealistic older Black man with short white hair and a white beard, in a black apron over a white T-shirt and usually a worn brown fedora, beside smokers, grills and piles of meat. Titles call him a veteran or old pitmaster.
Format

One BBQ cut, sauce or side per video: the usual method or store product, then the 'old pitmaster' trick or a cheaper alternative; 20–30 min (inferred from titles, no descriptions stored).

Content pillars
  • Ribs without foil or wrapping
  • Cheap cuts better than brisket
  • $3 homemade sauces and rubs
  • BBQ and Costco products to skip
  • Southern sides: collards, cabbage, yams
  • Charcoal and grill technique
Title patterns
  • I STOPPED Buying [X] — This Old Pitmaster Trick Gets Twice the Meat for Half the Price
  • NEVER [Cook/Wrap X] Again — Try This Old [TEXAS] Pitmaster Trick
  • I STOPPED Buying [Sauce] — This $3 Recipe Beats Every Bottle
  • [N] BBQ Products Pitmasters NEVER Buy — And Neither Should You
  • Pitmaster Reveals [N] [Cheap Cuts] That Are WAY Better Than Brisket
Thumbnails

The hatted, aproned persona on one side, pointing or with a finger to his lips, next to a close-up heap of meat or a jar; a 2–4 word all-caps caption in white and yellow, often with red/green price tags ($100 vs $50) or a red arrow.

Their thumbnails, most viewed first

Why it works
  • One persona label: 'Pitmaster' is in 22 of 30 recent titles and 8 of the 10 most viewed
  • Imperative hooks: 7 of the 10 most viewed titles open on NEVER, STOP or I STOPPED
  • Money angle: the top video ('$3 Recipe Beats Every Bottle', 451k) and 4 more of the top 10 promise a price saving
  • Fast growth: 1.75M of 2.03M views and 12,400 of 17,200 subscribers came in the last 30 days, at about 7 uploads a week
  • Proven formulas reused: 'Twice the Meat for Half the Price' got 178k (oxtails) and 138k (ribs) before being reused for wings

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.