Ain't Burnt Yet

Southern budget cooking and cast iron suppers with a country host

Home cooks, likely older and thrift-minded, who like plain Southern comfort food and grandma-style budget suppers, including people cooking for two (inferred from titles, descriptions and transcripts).

• Realistic avatar
• A photorealistic bearded man with shoulder-length hair in a dark cap reading the channel name, red plaid shirt, denim overalls and a red bandana, in rustic kitchens.

Voice-led Southern recipe videos: a hook about cost or a common mistake, then one dish or a numbered list of 5–25 suppers with amounts, cues and storage tips, closing with "We ain't burnt yet."

• Grandma-era budget suppers
• STOP/NEVER cooking mistake fixes
• Cooking for two
• Cast iron and skillet dishes
• Gravy, biscuits and beans

• STOP [doing X] - [Why it fails]
• NEVER [do X] Again — Try This Old Southern Mamaw Trick
• [N] Southern Suppers Grandma Made When [Money Was Tight]
• Cooking for Two Now? [N] Southern Suppers [Benefit]

The persona in cap and overalls beside a large plated dish, pointing or smiling at the camera, with a short bold caption such as SKIP THE STORE in white or yellow, on warm rustic backgrounds.

• List titles lead the views: the 25-supper video has 11,318 views and the 7-supper video 1,948, against a few hundred for most uploads
• The STOP-formula biscuit video has 6,742 views, 2nd most of 30 dated uploads
• Roughly 5.6 uploads a week with a consistent 9–10 minute length builds a steady catalogue
• A consistent persona, cap and catchphrase appear in every thumbnail and in the close of each transcript
• Each description opens with a link to the $27 80-page guide, so the funnel is built into every video