Cementos Rogelio

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Old-time cement, lime and masonry tricks for DIY home repair

Audience

Spanish-speaking homeowners and do-it-yourself repairers, possibly older viewers who value traditional methods, who want cheap fixes for concrete, floors, walls, roofs and damp. Prices appear in dollars and euros, so viewers may be spread across Latin America and Spain. Inferred from titles, descriptions and transcript excerpts; there are no audience statistics.

Avatar

• Realistic avatar
• A photorealistic older man with a thick white handlebar mustache and a weathered face, wearing a cap and a plaid or denim work shirt (sometimes overall straps), shown at waist or full length on a farm, in a workshop or on a rooftop. The avatar is a half-length portrait in a workshop with hanging tools and cement sacks. Presented as a retired, self-taught home-fixer.

Format

One home-repair claim per video: a scene opener (a failed test or a stain on the wall), the trail back to an old mason recipe, the working method held for the end, then a pitch for a membership circle (QR code) and a book link in the description.

Content pillars

• Cement-and-oil marble finishes for counters, floors and walls
• Old lime and mason recipes for walls, floors and columns
• Cracks, damp, mold and roof sealing
• Homemade mortar, plaster, paint and refractory cement
• Tests of viral and 'forbidden' building hacks
• Concrete garden crafts and blocks

Title patterns

• Solo mezcla [CEMENTO] y [CAL] y transforma cualquier [piso viejo y opaco]
• Deja de comprar [X] — esta mezcla de $[N] de [Y] lo imita igual y dura años
• Probé [N] [mezclas caseras] para [X] (y solo [2] aguantan de verdad)
• El secreto de la [CAL] que conocía todo viejo albañil y [dejaba impecable X]
• La fórmula 'prohibida' de [X] que [las constructoras] no quieren que conozcas

Thumbnails

The same white-mustached man (cap, plaid or denim shirt) on the right, in a farm yard, workshop or rooftop; a big yellow arrow at the problem (cracked block, mold, cement sack); white two-line captions top and bottom with one yellow keyword, often a question. Same layout in 10 of 10.

Their thumbnails, most viewed first

• 
  242K views (opens on YouTube in a new tab)
• 
  55.4K views (opens on YouTube in a new tab)
• 
  35.4K views (opens on YouTube in a new tab)

Why it works

• One winning topic: 6 of the 10 most viewed videos promise a marble look from cheap materials; the 226k-view leader is 31% of all 719k views
• Price-led titles: 6 of the 10 most viewed name a $1-$3 cost, against only 2 of the other 20 dated uploads
• A fixed persona and thumbnail template: the same mustached man, a yellow arrow and a two-line caption in 10 of 10 thumbnails
• High cadence: about 5 uploads a week, 30 dated videos between Aug 28 and Oct 7, each 25-32 minutes long
• Funnel in every video: all 30 descriptions open with a book link and a membership link; both transcript excerpts close with an on-screen QR-code pitch

• Linkrogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkjoin.rogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkrogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkjoin.rogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkrogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkjoin.rogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkrogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkjoin.rogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkrogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkjoin.rogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkrogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)
• Linkjoin.rogelio-timeless-wisdom.com1 of the last 30 descriptions (opens in a new tab)

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