Jake Holloway

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Wood stove, firewood and winter heating tips from a logger persona

Audience

Rural and cabin homeowners who heat with wood and want to prepare for winter and power outages (inferred from titles and descriptions that mention wood stoves, homesteaders and winter storms).

Avatar

• Realistic avatar
• A photorealistic bearded man with dark swept-back hair, tattooed forearms and a red-and-black buffalo plaid shirt, often in work gloves, shown waist-up beside wood stoves, woodpiles or a cold living room.

Format

A numbered countdown on wood heat and winter prep told by a logger persona: the mistakes or risks to avoid, then what works, often with a 'and N that work' twist.

Content pillars

• Wood stove safety and maintenance
• Firewood storage and seasoning
• Heating a home in a power outage
• Axes and woodcutting tools
• Health risks from woodpiles

Title patterns

• [N] [Things] You Should Never [X]! (And [N] That Are Worth Your Money)
• [N] [X] Mistakes That Can Kill You in Your Sleep. Number [N] Is in Half the Cabins in America
• Before You [X] This Fall, Do This (Or Pay for It in January)
• [N] Cheap Things That [X] All Winter (Old Loggers Swore by Number [N])

Thumbnails

The persona waist-up on the right in red buffalo plaid, a cabin or woodpile behind; big yellow and white headline top-left with a white-on-red sub-bar; a red circle, red X or green check marks the object.

Their thumbnails, most viewed first

• 
  46.3K views (opens on YouTube in a new tab)
• 
  15.2K views (opens on YouTube in a new tab)
• 
  7.89K views (opens on YouTube in a new tab)

Why it works

• Seasonal topics: the two most viewed videos (13,809 and 8,582 views) are fall wood-stove and firewood prep titles
• Countdown titles: 6 of 8 titles open with a number, and 6 of 8 end on a parenthetical hook such as '(And 3 That Save It)'
• One recognisable persona: the same logger in the same red plaid shirt in 8 of 8 thumbnails and the avatar
• High output: 8 uploads in 8 days, from Sep 27 to Oct 4, each 16 to 21 min
• Risk framing: 2 of 8 titles name sickness or death, 'Can Kill You in Your Sleep' and 'Antibiotics Can't Touch'

• Storebeforethefirstfrost.com4 of the last 16 descriptions (opens in a new tab)
• Linkwoodheat.org1 of the last 16 descriptions (opens in a new tab)
• Storecdn.powerequipment.honda.com1 of the last 16 descriptions (opens in a new tab)
• Storetoro.com1 of the last 16 descriptions (opens in a new tab)
• Linkbriggsandstratton.com1 of the last 16 descriptions (opens in a new tab)
• Websiteepa.gov1 of the last 16 descriptions (opens in a new tab)
• Websiteeia.gov1 of the last 16 descriptions (opens in a new tab)
• Websitecpsc.gov1 of the last 16 descriptions (opens in a new tab)
• Websitecpsc.gov1 of the last 16 descriptions (opens in a new tab)
• Websitecdc.gov1 of the last 16 descriptions (opens in a new tab)
• Websitecdc.gov1 of the last 16 descriptions (opens in a new tab)
• Linkorthoinfo.org1 of the last 16 descriptions (opens in a new tab)

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• Earl Sizemore2.31K subs · Cheap off-grid heating, power and blackout tricks from a mountain persona
• Earl Appalachia323 subs · Appalachian off-grid heating and old-time winter survival tricks
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