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Earl Sizemore

@earlthehillbilly

Language: EnglishCountry: United States5 years old

  • Persona: Earl Sizemore · Homesteader · Senior
  • Sells · $27 ebook (+4 more)
  • Off-grid
  • Home heating
  • Blackout prep
  • Energy bills
  • Budget DIY
  • Homesteading
  • Prepping
  • Wood stove
Subscribers
2.31K
Total views
160K
Videos
22

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20262,310
Oct 13, 20262,290
Oct 12, 20262,270
Oct 11, 20262,260
Oct 10, 20262,240
Oct 9, 20262,200
Oct 8, 20262,160
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20262,020
Oct 4, 20261,940
Oct 3, 20261,830
Oct 2, 20261,760
Oct 1, 20261,710
Sep 30, 20261,620
Sep 29, 20261,590
Sep 28, 20261,510
Sep 27, 20261,440
Sep 26, 20261,400
Sep 25, 20261,360
Sep 24, 2026931
Sep 23, 2026744
Sep 22, 2026728
Sep 21, 2026687
Sep 20, 2026644
Sep 19, 2026593
Sep 18, 2026525
Sep 17, 2026483
Sep 16, 2026441

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2Landing pageOwn checkout · Reached from the about links (site and blog) · thehillbillyway.com
  3. 3EmailExit popup asks for an email to hold a $47 price for all three books
  4. 4CheckoutOwn checkout · Buy buttons go to the site's own checkout page
  • Store link in 19% of recent descriptions
  • Link in descriptions since Sep 12, 2026
  • Entry points: the About page, the first line of descriptions

The about section links thehillbillyway.com and its blog, a site shared by Earl and two related characters, Billy Ray and Loretta Jean. It sells three digital big-print books (The Hillbilly Way, The No-Fridge Pantry, The Grid-Down Winter) at $27 each, or all three for $59 against a struck $81, with a 30-day money-back guarantee; a popup asks for an email to hold a $47 price for all three. The site states that the three characters were created with the help of AI. Separately, 3 of the 16 recent descriptions open with 'get the ebook' and a link to The $0-Bill House Protocol, a $27, 183-page PDF guide on Liibro, where all sales are final and the page says the guide was created with the assistance of artificial intelligence.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Earl Sizemore

Homesteader · Senior · Male · Log cabin with a wood stove and porch on a mountain homestead

Niche

Cheap off-grid heating, power and blackout tricks from a mountain persona

Audience

Budget-minded rural and small-town US homeowners, cabin owners and preppers who want to cut heating, cooling and power bills and get through winter blackouts (inferred from titles and the about text).

Avatar
  • Realistic avatar
  • A photorealistic white-bearded senior man in a battered brown hat, red shirt and denim overalls, shown in a log cabin by a wood stove or on a porch. Thumbnails from Sep 24-26 instead show a middle-aged man in a cap, sunglasses and red flannel outdoors.
Format

One cheap item or build per video pitched against an expensive bill or product (heater, battery, fan, stove), about 28-30 minutes; some videos are numbered lists of 25 tricks.

Content pillars
  • Cheap winter heating
  • Off-grid power and blackouts
  • Cutting cooling bills
  • Wood stove care
  • Home security without electricity
Title patterns
  • STOP Paying for [bill]. [Verb] This $[N] [ITEM] That [benefit]!!
  • STOP Buying $[big price] [product]! This $[N] [STORE] [item] [does the job]!
  • This $[N] [ITEM] Warms a Whole [Cabin/House] [claim] — No [X] NEEDED!!
  • 25 [Hillbilly/POOR MAN'S] [topic] Tricks That [claim]
Thumbnails

A 2-4 word all-caps headline (white with one yellow word, or black on a white band) over a photo of the cheap item or the persona at work; price tags and '$X vs Y cents' contrasts on the bottom line.

Their thumbnails, most viewed first

Why it works
  • One breakout video: the $10 salt-bucket heater has 117,486 views, about 80% of the channel's 147,611 total
  • A price-contrast title formula: 11 of 15 titles name a dollar figure, and all 10 top videos do
  • Strong STOP opener: 5 of 15 titles start 'STOP Paying/Buying', including the 3 most viewed
  • Steady long uploads: 14 videos of about 28-30 min in the 22 days from Sep 12 to Oct 3
  • Seasonal topics: winter heat and blackouts posted in Sep-Oct, after which 1,389 of 1,850 subs came in 17 days

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.