Earl Knows How

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Cheap off-grid ways to heat, cool and power a home, plus old DIY fixes

Audience

Homeowners, many of them older or rural, who want to cut heating, cooling and power costs and prepare for outages with cheap DIY or off-grid methods (inferred from titles; one title addresses seniors; there is no about text).

Avatar

• Realistic avatar
• A photorealistic older man with a grey mustache, usually in a tan baseball cap and a brown work jacket or denim shirt, shown waist-up at frame right pointing at a heater, stove, filter or fix.

Format

One cheap or forgotten home method per video, or a list of 5–20, mostly heating, cooling and power without the grid, presented as the persona's own setup, around 20 minutes.

Content pillars

• Heating without electricity
• Cooling without AC
• Off-grid power and water
• Cheap fixes for windows, doors, mold and roofs
• Household-product tricks
• Blackout and winter prep

Title patterns

• This is How We [HEAT / COOL] Our HOUSE Without [ELECTRICITY / AC] — [METHOD]
• This Cheap [Window / Door] Trick Keeps Heat Inside All Winter
• This $[N] [Object] [Result] — Why Doesn't Every House Have One?
• [Pour / Put] [Household Item] in Your Toilet and Watch What Happens
• Why Did [They Remove / We Stop Using] [Forgotten Device]?

Thumbnails

The persona at frame right pointing at the gadget or result, warm glossy lighting, a 1–3 word white or red caption in bold caps (often in a black box) and a red curved arrow.

Their thumbnails, most viewed first

• 
  503K views (opens on YouTube in a new tab)
• 
  114K views (opens on YouTube in a new tab)
• 
  29.5K views (opens on YouTube in a new tab)

Why it works

• Low-cost hook: 14 of the last 30 titles name a small price ('$5 Part', '$10 Salt Bucket') or say 'Cheap'
• Seasonal topics: 18 of the last 30 uploads are about heating or staying warm, after the summer hits were about cooling
• A few hits carry the channel: the top 10 videos hold about 2.39M of 2.88M total views (83%); the top 3 have 448k–472k each
• Very high output: about 11.9 uploads a week (roughly 2 a day), 17–22 min each
• Forgotten-method curiosity: 'Why Did They Remove the Only Fan That Cools for Free?' has 450,778 views

• Storeearlknowshow.com30 of the last 30 descriptions (opens in a new tab)
• Storeearlknowshow.com0 of the last 30 descriptions (opens in a new tab)

• Sylvie Mercer7.5K subs · Frontier-style household, winter-prep and thrift tricks
• My Simple Homestead7.55K subs · Amish-style off-grid and frugal home tips: free water, power, pantry
• Wendell Vanlife4.09K subs · Frugal van life, cheap shelters and staying warm without a heater
• Earl Sizemore2.31K subs · Cheap off-grid heating, power and blackout tricks from a mountain persona
• The Hillbilly Way1.55K subs · Cheap Appalachian old-time fixes for heating, pests and household costs
• Jacob King189 subs · Amish-style off-grid DIY and homesteading: septic, water, fences, pests