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YouTube: Silas Mercer (opens in a new tab)

Silas Mercer

@silasmerceryt

Language: EnglishCountry: United States7 years old

  • Persona: Silas Mercer · Homesteader · Senior
  • Sells · $30 membership (+1 more)
  • Off-grid living
  • Survival
  • Bushcraft
  • Homesteading
  • Winter heating
  • DIY power
  • Prepping
  • Frontier skills
Subscribers
146K
Total views
9.01M
Videos
151

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 2026146,000
Oct 13, 2026145,000
Oct 12, 2026145,000
Oct 11, 2026145,000
Oct 10, 2026144,000
Oct 9, 2026144,000
Oct 8, 2026144,000
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 2026143,000
Oct 4, 2026143,000
Oct 3, 2026142,000
Oct 2, 2026142,000
Oct 1, 2026142,000
Sep 30, 2026141,000
Sep 29, 2026141,000
Sep 28, 2026141,000
Sep 27, 2026141,000
Sep 26, 2026140,000
Sep 25, 2026140,000
Sep 24, 2026140,000
Sep 23, 2026139,000
Sep 22, 2026139,000
Sep 21, 2026138,000
Sep 20, 2026123,000
Sep 19, 2026137,000
Sep 18, 2026136,000
Sep 17, 2026136,000
Sep 16, 2026135,000
Sep 15, 2026135,000
Sep 14, 2026135,000

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

One more offer was found and is waiting for review.

How they sell it

  1. 1Video
  2. 2DescriptionDescriptions carry "Save $5,000 A Year By Learning The Forgotten Frontier Skills Of Our Forefathers" with the shop link below; since 29 September an Amazon Rhodiola link comes first
  3. 3Landing pageOwn site (Stripe) · Long sales page for the 904-page journal, $37 launch price against $47, 7-day money-back guarantee · silasmercer.shop
  4. 4CheckoutOwn site (Stripe) · Checkout on the site itself; the page names Stripe, Visa, Mastercard, Apple Pay and Cash App
  5. 5UpsellOwn site (Stripe) · Mercer Ridge Society membership added for $1 for 7 days, then $30 per month
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 4, 2026
  • Entry points: the description body

The about text and every recent description carry the line "Save $5,000 A Year By Learning The Forgotten Frontier Skills Of Our Forefathers" with a link to silasmercer.shop; since late September about a third of descriptions open with an Amazon link to Rhodiola instead, with the shop link below it. The shop is a long sales page for The Forgotten Frontier Journal, 904 pages, as an instant download at a $37 launch price (struck $47) with a seven-day money-back guarantee. Checkout runs on the site with Stripe named, and the order can add the Mercer Ridge Society, a members' community, at $1 for seven days and then $30 per month.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Silas Mercer

Homesteader · Senior · Male · Rustic log cabin, also a garage workshop and forest scenes

Niche

Off-grid frontier tricks: cheap heat and power without the grid, bushcraft

Audience

Rural and prepper-minded viewers, many older (some titles address seniors), who want cheap ways to stay warm, power a home and get by without the grid (inferred from titles and the about text).

Avatar
  • Realistic avatar
  • A photorealistic older man with a long grey-white beard, a battered felt hat, cream shirt and leather vest, shown head-and-shoulders or waist-up inside a log cabin or beside the featured gadget.
Format

About 30 minutes, narrated by the persona: either one cheap off-grid fix (a heater, battery, stove or engine trick) or a numbered list of forgotten frontier tricks, items or warning signs.

Content pillars
  • Heating without electricity
  • Off-grid power hacks
  • Mountain-man and frontier survival tricks
  • Self-defense and home security
  • Homestead food and growing
  • Cheap gear lists (Amazon, Dollar Tree)
Title patterns
  • [N] Forgotten Tricks Mountain Men Used When [Situation]
  • The $[N] [Item] That [Big claim] — [Industry] Hid This
  • This $[N] [STORE] [Item] Powers [X] WITHOUT [Y]
  • [Benefit]. [Short detail]. Why Does Nobody [Plant/Grow] It?
  • [N] More "[Illegal/Bizarre]" [Topic] Tricks Our Grandparents Used That Still Work Today
Thumbnails

The bearded persona on one side pointing, shushing or reacting beside a glowing hero object (heater, battery, bunker); 2–3 word yellow or white all-caps captions, price badges, red arrows and 'BANNED' tags.

Their thumbnails, most viewed first

Why it works
  • Winter heat without power is the strongest seam: 5 of the top 10 videos are stoves or heaters, and 8 of the last 30 uploads are about heating
  • Very high output: about 2 uploads a day (13.8 a week), median about 31 minutes, 131 videos since the first known upload on Aug 13
  • Cheap-fix price hooks: 8 of the last 30 titles name a dollar price ($7 to $2,000), often set against a costly alternative
  • List titles: 18 of the last 30 are numbered lists of 5 to 40 items
  • A recurring old-frontiersman persona in all 10 thumbnails, matched by Frontier, Mountain Man or grandparent framing in 13 of the last 30 titles

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.