Emmett Boone Prepping

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Niche

Blackout and power-outage prepping: stockpile lists and gear picks

Audience

US households worried about power outages, winter emergencies and shortages, including seniors and budget shoppers who want store-bought stockpile lists (inferred from titles, descriptions and the playbook pitch).

Avatar

• Realistic avatar
• A photorealistic middle-aged man with graying hair and beard, wearing a dark green button-up shirt, with a serious expression, placed in different store, pantry and disaster backdrops. The channel avatar is an illustrated cabin, shield and campfire emblem.

Format

Voice-led listicle of about 17 minutes: a hook on a count or warning, a short intro as Emmett Boone with a playbook pitch, the numbered items, a recap, a comment prompt and a teaser for the next video.

Content pillars

• Stockpile lists (food, canned goods, Walmart items)
• Portable power stations
• Winter and blackout readiness
• Home and personal security
• Survival skills and bug-out gear

Title patterns

• [N] Cheap Walmart Items That Become [Priceless] in a Blackout
• [N] Items the Red Cross Actually Tells You to Stockpile
• Stockpile ONLY These [N] FOODS to SURVIVE (Everything Else Is Extra!)
• [N] [Products] You MUST Stop Buying (And [M] Worth Every Penny)
• FEMA Says Have These [N] Items Ready Before [Event]

Thumbnails

The same bearded man in a green shirt, on one side, with big white and red block-capital captions at the top or bottom, shown in a store aisle or pointing at products, with some dramatic disaster backdrops.

Their thumbnails, most viewed first

• 
  14.2K views (opens on YouTube in a new tab)
• 
  8.92K views (opens on YouTube in a new tab)
• 
  5.61K views (opens on YouTube in a new tab)

Why it works

• Most viewed video, a Walmart-items list, has 14,166 views, and the top 4 all use a count-plus-urgency title formula
• Authority hooks (FEMA, Red Cross) appear in 2 of the top 2 to 3 titles, including the 8,916-view FEMA video
• Output is high: about 5 uploads a week with 16–18 minute videos, 30 uploads since Sep 11
• One persona with a stated backstory appears in every thumbnail, and every description repeats the same book link
• Concrete product thumbnails (power stations, canned food) match shopping-intent titles

• StoreMy Bookblackout-playbook.netlify.app · About page · 30 of the last 30 descriptions (opens in a new tab)

• Doug Haskett34 subs · Veteran-voiced budget prepping for blackouts and winter storms
• Tom Carter - Stockpile206 subs · Pantry stockpiling and prepping on a budget: what to store and what to skip
• David Horn Prepper128 subs · Practical family prepping: stockpile lists, grid-down heat, gear
• Collapse Lab - Cole Merritt7.43K subs · Calm, sourced home preparedness for blackouts and winter storms
• Bunker Bob2.55K subs · Prepping: store-by-store stockpile lists and collapse survival tips
• Prepper Pete2.11K subs · Budget prepping with canned food stockpiles and cheap emergency supplies