Collapse Lab - Cole Merritt

Calm, sourced home preparedness for blackouts and winter storms

Households in the US who want practical, low-cost preparation for power outages, winter storms and grid trouble, including people who live alone (inferred from titles, descriptions and the about text).

• Realistic avatar
• A photorealistic older man with long grey hair and a grey beard, wearing an olive 'Collapse Lab' cap, a tan work jacket and a plaid shirt, shown in storm-prep scenes with props such as cans, a heater and a sewing kit.

A numbered or tiered preparedness list, about 23 min: a calm cold-open scene, a general-education disclaimer, items ranked with published numbers (USDA, Red Cross, CDC), a weekly assignment and a comment prompt. A manual link opens the description.

• Winter blackout heat and warmth
• Emergency food and canned stockpiles
• Water storage and sanitation
• Home security and street safety
• Gear and tool buying lists
• Grid-risk explainers

• [N] Must-Have Survival Tools to Stockpile Before Everyone Else Does
• [N] [Heating Sources] That Don't Need Electricity — Ranked From Safest to Deadliest
• [N] Mistakes Preppers Make When [Storing Water] Before Winter
• [N] "Illegal" Off-Grid [Water] Tricks Our Grandparents Used
• [N] Items the Red Cross Actually Tells You to Stockpile (Most Families Own Only [4])

Letterboxed frame; the persona in an olive cap looks at the camera or handles a prop (cans, heater, grill, needle), with a white and yellow caps caption of 2 to 5 words, and sometimes a red banner or warning symbol.

• Steady output: 30 dated videos from Sep 3 to Oct 16, about 4.2 a week, median length 23 min
• Three of the 4 most viewed dated videos (398 to 606 views) use an 11-item list; the fourth is a grid-collapse explainer
• A winter-outage angle after Oct 1: 6 of the 11 titles from Oct 2 to Oct 16 say 'winter' or 'blackout'
• List counts appear in 19 of 30 titles, and descriptions and transcripts name USDA, Red Cross and CDC numbers
• A $47 manual link opens the first line of every recent description (30 of 30), so each upload feeds one product