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Rhett Callahan Prepping

@rhettcallahanprepping

Language: EnglishCountry: United States19 years old

  • Persona: Rhett Callahan · Expert · Adult
  • Sells · $47 guide
  • Prepping
  • Survival
  • Emergency preparedness
  • Power outage
  • Winter prep
  • Home security
  • Food storage
  • Army surplus
Subscribers
40.2K
Total views
4.7M
Videos
130

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202640,200
Oct 13, 202640,100
Oct 12, 202639,900
Oct 11, 202639,600
Oct 10, 202639,300
Oct 9, 202639,000
Oct 8, 202638,600
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 202637,600
Oct 4, 202637,000
Oct 3, 202636,400
Oct 2, 202635,900
Oct 1, 202635,200
Sep 30, 202633,500
Sep 29, 202632,800
Sep 28, 202631,700
Sep 27, 202630,400
Sep 26, 202628,800
Sep 25, 202627,300
Sep 24, 202625,900
Sep 23, 202623,700
Sep 22, 202623,100
Sep 21, 202622,200
Sep 20, 202620,700
Sep 19, 202621,100
Sep 18, 202620,500
Sep 17, 202620,200
Sep 16, 202619,700
Sep 15, 202619,500
Sep 14, 202619,200

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line pitches '667 Pages of All My Knowledge'; the link to shtf.rhettcallahan.com follows on the next line
  3. 3Landing pageOwn checkout · Sales letter with a three-minute video, $47 launch price struck from $67, countdown and exit pop-up · shtf.rhettcallahan.com
  4. 4CheckoutGumroad · Buy buttons open the manual's Gumroad checkout · rhettcallahan.gumroad.com
  5. 5EmailThe PDF is emailed within about 60 seconds of purchase
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 2, 2026
  • Entry points: the description body

All recent descriptions open with the same line, '667 Pages of All My Knowledge', followed by a link to shtf.rhettcallahan.com. That page is a long sales letter for The SHTF Home Defense Manual with a three-minute video, a $47 launch price struck from $67, a countdown to Sunday night, a list of bonus worksheets and checklists, a rating of 4.8 from 10 buyers and a 7-day money-back guarantee. Its buttons go to the manual's Gumroad page, which sells the PDF at the same $47, and the file is emailed after purchase.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Rhett Callahan

Expert · Adult · Male · Store fronts and aisles, a gear-filled garage and an outdoor camp

Niche

Budget prepping: store-bought supplies, blackout prep and home security

Audience

American preppers and budget-minded households, from beginners building a first kit to experienced preppers, who want cheap store-bought supplies and home-security tips for blackouts, winter storms and economic trouble (the about text names beginners and seasoned preppers; the rest is inferred from titles).

Avatar
  • Realistic avatar
  • A photorealistic red-bearded man in a brown cap and plaid flannel shirt, shown waist-up pointing at stores, products or captions; the scenes change from snowy store fronts to a campsite while the outfit never does.
Format

One numbered list per video, about 22 minutes: items to buy, store, hide or learn before a crisis (blackout, winter, collapse), often tied to one store chain. Every stored description opens with a link to the persona's 667-page guide.

Content pillars
  • Cheap emergency buys at Tractor Supply, Walmart, Costco and Dollar Tree
  • Winter heat and power-outage prep
  • Home security and burglar prevention
  • Food storage and canned goods
  • Army surplus gear
  • Collapse scenarios and safe states
Title patterns
  • [N] CHEAP Items at [Store] That'll Be WORTH MORE THAN GOLD When Society Crumbles
  • [N] [Store] Heating Items That'll Be WORTH GOLD in a Winter Blackout
  • [N] Things Veterans Buy at an Army Surplus Store That Civilians Walk Right Past
  • [N] CHEAP Tractor Supply Items Smart Preppers Are Quietly [Buying/Stockpiling]
  • [N] Walmart Items That [Become Priceless / Vanish] When [the Power Goes Out / Crisis Hits]
Thumbnails

The presenter on the right, pointing at a store front, product or caption; a two- or three-line caption in heavy white type with a red-backed middle line; snowy store fronts, store aisles or a gear-filled garage; black letterbox bars.

Their thumbnails, most viewed first

Why it works
  • Numbered lists: 23 of the last 30 titles open with a number
  • Named cheap stores: the two most viewed videos (742,315 and 430,850 views) name Dollar Tree and an army surplus store; 13 of the last 30 titles name a store
  • Seasonal angle: 10 of the last 30 titles are about winter heat or power outages, all published after the Dollar Tree heating video
  • Very high output: about 12 uploads a week at 21–23 minutes, a median gap of 0.6 days
  • One recurring presenter in every thumbnail, pointing at the store, product or caption

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.