Doug Haskett

Veteran-voiced budget prepping for blackouts and winter storms

US adults who want low-cost prepping for power outages, winter storms and grid-down events, with a veteran-flavoured pitch; the stores named (Walmart, Dollar Tree, Home Depot, Tractor Supply, army surplus) and the Texas freeze stories suggest a US, partly Texan viewer (inferred from titles and descriptions; there are no audience statistics).

• Realistic avatar
• A photorealistic middle-aged man with a short grey beard and a tan cap with a flag patch, in a dark henley or a tactical vest with a flag patch, shown chest-up and gesturing or pointing in staged scenes.

One themed list per video (9 to 25 items) tied to a store or budget: official statistics and a 2021 Texas freeze story first, then each item with a price posted that month and a safety warning, ending with a do-it-tonight task, a comment prompt and a nod to the books.

• Store-by-store budget stockpile lists (Walmart, Dollar Tree, Tractor Supply)
• Army-surplus gear to buy before winter
• Heat, light and cooking without power in a winter blackout
• Grid-down and EMP scenarios, including safest U.S. states
• Car trunk kits, bug-out bags and long-life canned food
• Safety warnings: carbon monoxide, fire and generator placement

• [N] Cheap [Store] Items That Veterans [Stockpile] Before A Winter Blackout
• The $[X] [Store] Survival Kit That Beats Every $[Y] [Brand] Bug Out Bag (Veteran Approved)
• [N] Items That Vanish From [Store] Within [N] Hours Of Winter Blackout (Veterans Grab These Instead)
• [N] [Store] Items That Become Priceless During Winter Blackout (UNDER $[X]!)
• [N] Cheap Ways to [Heat Any Room] Without Electricity (Every U.S. Veteran Knows These)

The same cap-wearing man pointing, finger to lips or palm open, over a staged store, kitchen or car-trunk scene crowded with gear. A bold all-caps headline of 3 to 10 words in black, white, red or yellow, often on a white bar (STILL COOKS AFTER THE GRID FAILS), plus a red arrow or logo in some.

• Title formula: 12 of 12 long videos carry a number or price and 8 of 12 name veterans, repeated in 12 uploads over 13 days
• 4 of the 5 most-viewed videos (942, 893, 541, 330 views) name Walmart or army surplus in the title, a store-and-price angle
• A veteran-authority persona: the captions add a first-person army-service claim and a Texas 2021 freeze story as a lived-experience hook
• 10 of 10 thumbnails show the same cap-wearing man with a bold all-caps headline; 5 of 10 are set in a Walmart, Dollar Tree or surplus-store scene
• All 12 stored descriptions open with the same book-set offer, and they cite official sources (NOAA, CDC, Red Cross) for the statistics