Dennis Henderson

No sales funnel mapped for this channel yet.

Niche

Haircare product warnings and picks for women over 50

Audience

Women over 50 worried about thinning, dry or damaged hair who buy drugstore haircare products (inferred from titles and the narration).

Avatar

• Realistic avatar
• A realistic woman with shoulder-length wavy brown hair, olive cardigan and navy top, shown at a white kitchen counter pointing at a product with a sludge-like spill. Her look is the same in the four hair-topic thumbnails.

Format

A story about a client's damaged hair, then the presenter's credentials, then a countdown of 7 products to skip and 3 better ones, ending with a label-reading tip and a teaser for the next video.

Content pillars

• Shampoo brands to avoid
• Conditioner and dry hair repair
• Hair dye safety
• Reading ingredient labels

Title patterns

• 7 [Product] Brands [Women Over 50] Should Stop Using (And 3 [Better Options])
• 10 [Haircare Products] That Will Destroy Your Hair
• 7 [Product] Brands to Skip (And 3 That Actually [Repair X])

Thumbnails

The presenter in a green cardigan at a kitchen counter, pointing at a named product bottle with brown sludge spilling out, with large yellow all-caps text like 'DAMAGES YOUR SCALP' on a black-bordered frame.

Their thumbnails, most viewed first

• 
  3.5K views (opens on YouTube in a new tab)
• 
  696 views (opens on YouTube in a new tab)
• 
  511 views (opens on YouTube in a new tab)

Why it works

• 4 of 4 recent hair videos use one template: a count-based 'stop using' title and a pointing-at-spill thumbnail
• The shampoo video has 3,468 views, far above the other uploads (683, 509, 242)
• A named stylist persona with credentials (32 years, 5,000 clients) is stated in each video's opening
• Targets a specific age group (over 50) and names real brands, which suits searches for what to avoid