Michiko Ando

No sales funnel mapped for this channel yet.

Niche

Japanese skincare, hygiene and makeup habits for women over 40

Audience

English-speaking women over 40, especially 50 to 70+, curious about inexpensive Japanese skincare and hygiene routines (stated in the about text and titles).

Avatar

• Talking head · Talking head
• A woman with straight black shoulder-length hair, a beige cardigan over a white top, seated centred in front of a shelf of skincare bottles, towels and a plant.

Format

About 17-23 min: a hook promising a numbered set of Japanese habits, a backstory (30 years at a Tokyo cosmetics counter), a client anecdote, steps with scenes and a source check, and a closing comment question.

Content pillars

• Japanese hygiene and smell habits
• Skincare routines by decade
• Makeup after 60
• Vaseline and low-cost products
• Face release and massage

Title patterns

• [N] Japanese [Hygiene Rules / Makeup Secrets] [Americans Get Wrong / That Work After 60]
• [Topic] - A [Tokyo / Ginza] Esthetician Explains
• [Product] Works for Anti-Aging - But Only the Japanese Way

Thumbnails

The presenter in a beige cardigan, often holding a product (5 of 8), with large bold white, yellow or red-boxed caps, red arrows and inset close-ups such as a skin cross-section or a decade comparison.

Their thumbnails, most viewed first

• 
  84.5K views (opens on YouTube in a new tab)
• 
  1.02K views (opens on YouTube in a new tab)
• 
  864 views (opens on YouTube in a new tab)

Why it works

• One video, the Vaseline title, has 4,906 views, about 83% of the 5,919 across all 8 videos; the other seven have 72 to 395
• A Tokyo or Ginza credential tag in 6 of 8 titles, 5 of them 'Esthetician'
• The same 30-year Tokyo cosmetics-counter backstory in the about text, all 8 descriptions and both transcript openings
• One upload a day from Oct 20 to 27 (8 videos), each 17 to 23 min long