Soojin Park

No sales funnel mapped for this channel yet.

Niche

Korean skincare and makeup for women over 50 and 60

Audience

Women over 50 and 60 who want simple, affordable skincare and makeup habits (stated in the about text and titles); the focus on American viewers outside Korea is inferred from titles such as 'Most Americans Don't Know'.

Avatar

• Talking head · Talking head
• A dark-haired woman of about 60 in a cream linen blouse, framed head and shoulders in front of a shelf of skincare bottles and folded towels; the same pose and room repeat across videos. Cutaways show generated-looking faces and hands.

Format

One beauty topic per video, 17-20 min: an opening hook, a numbered list of 7-11 habits or tricks with product demos in cutaways, then a one-step starting tip, a comment question and a subscribe ask.

Content pillars

• Korean skincare habits after 60
• Makeup tricks for mature skin
• Hygiene rules
• Product tests: Vaseline and oils
• Eye makeup for hooded lids

Title patterns

• [N] Korean Makeup Secrets That Work After 60 (Most Americans Don't Know)
• [N] Hygiene Mistakes After 60 a Korean Esthetician Notices Immediately
• Korean [Product] Tricks That Make Women Over 60 Look 20 Years Younger

Thumbnails

The presenter close to the camera holding a product or demonstrating on her face, bold black, white or red-banner captions such as THE KOREAN SECRET AT 60, product insets and bright salon backgrounds.

Their thumbnails, most viewed first

• 
  139K views (opens on YouTube in a new tab)
• 
  61.3K views (opens on YouTube in a new tab)
• 
  22.4K views (opens on YouTube in a new tab)

Why it works

• A narrow audience stated in titles: 7 of 8 titles name 'After 60' or 'Over 60'
• A Korean-expert authority angle: 7 of 8 titles include 'Korean', and the about text cites 30+ years as a salon esthetician
• A numbered list in 3 of 8 titles ('9 Korean Makeup Secrets', '11 Hygiene Rules')
• Daily output: 8 videos in 7 days, Oct 21 to Oct 27, each about 17-20 min