Tarmac Hub

Car maintenance and buying advice from an ex-tire-shop owner persona

Everyday US car owners who want to avoid overpaying at shops and keep older cars running longer (inferred from titles, about text and the book pitch).

• Realistic avatar
• A photorealistic man in a cap with a flannel shirt or navy work shirt with a TH logo, shown in a garage or workshop, usually facing the camera and pointing at the topic.

One list per video (7 to 15 items, often 'X to avoid and Y that work'), in a driveway-check or counter-talk style, citing recalls and studies, with a book pitch mid-video.

• Engine and oil care
• Tires and brakes
• Shop and service-desk traps
• Old-car longevity
• Product brand rankings
• Privacy and hidden car features

• NEVER [do X] ([consequence])
• The [N] [Things] That Are Destroying Your [Part] (And [M] That Will Save It)
• [N] Engines That Will Outlast Everything. So Why Did They Stop Building Them?
• Stop [doing X] Like [Y]

Persona at right or left in a cap and work shirt, pointing or arms crossed, with a bold yellow-and-white headline, a blue sub-banner with a cost or number, and a product or part in the frame.

• One title formula, 'N that destroy X (and M that save it)': 5 of the top 10 videos and about 10 of 30 recent uploads use list or NEVER framing
• One video reached 184,556 views, while the next-best has 5,435; the rest sit mostly at 400 to 3,000
• Steady output of about 2.8 uploads a week, each 14 to 17 minutes, since Aug 1
• Consistent persona and backstory in every description tie into a book funnel (3 of 30 descriptions link it)
• Descriptions cite specific figures and sources, which gives each video a concrete hook