Lars Haugen

Norwegian home and money habits contrasted with American ones

American adults, many likely 50 and over, interested in simpler, calmer and cheaper home habits (inferred from titles contrasting Americans with Norwegians and from the about text).

• Realistic avatar
• A photorealistic older man with short grey hair and a red crew-neck T-shirt, shown waist-up in a kitchen or a staged scene, gesturing or pointing at items around him.

A numbered list (9–12 items) of things Norwegians do or never do, each contrasted with an American habit, told in the first person by a Norwegian who lived in America, with a guide pitched at the top of every description.

• Things Norwegians never buy
• Norwegian kitchen and home rules
• Chores and routines
• Groceries and saving money
• Christmas and seasonal spending

• [N] Things Norwegians Never [Do/Buy] — That Americans [Do X] Every [Day/Year]
• [N] Things Americans Waste Money On — That Norwegians Never Buy
• [N] Norwegian [Room] Rules Americans Break — That Make Your [Room] Feel [Problem]
• [N] Chores Norwegian Women Stop Doing After 50 — That Americans Still Do Every Day

The persona in his red T-shirt centred or on the right, gesturing at items (a cluttered counter, Christmas goods, a grid of products with green checks or red X marks), with a short white-and-yellow caption ('stop buying this at christmas', 'NORWEGIANS NEVER DO THIS').

• A cultural contrast hook: 6 of 8 titles set Norwegians against Americans, and 7 of 8 open with a number
• Top video '12 Chores Norwegian Women Stop Doing After 50' has 16,655 views, about half the channel's 33,475
• An insider backstory (grew up in Norway, years in America, a wife and grown daughter) in the about text and descriptions
• Recurring persona: the same man and red T-shirt in all 8 thumbnails, giving a recognisable face
• Long, list-based videos (median about 21 min) at about 2 uploads a week