Home Hacks with Uncle Kenji

Japanese-style home cleaning, organizing and frugal shopping tips

English-speaking home owners and renters, likely US-based, who want cheap cleaning methods, thrifty shopping and simpler organized homes (inferred from titles, store names and the book pitch).

• Realistic avatar
• A photorealistic middle-aged man with short dark hair, glasses and a blue polo shirt, shown in kitchens, a bathroom, store aisles and a tatami room, usually holding a product and with an expressive face.

Long list video of about 23 minutes: a childhood story about his mother in Japan, a numbered list of tips or buy and avoid items, a book plug, and a closing comment prompt.

• Hydrogen peroxide uses
• Japanese cleaning hacks
• Store shopping lists (Costco, Dollar Tree)
• Cleaning tools worth buying
• Seasonal home prep

• 10 [Things] Japanese Households Buy at [Store] (And 5 They Never Touch)
• [Do X] and SEE What Happens ([N] Japanese Tricks)
• [N] Ways Japanese Homes Use [Product] Most People Only Use It for [X]

The persona in a blue polo at the left or centre, pointing at or holding a product, with 2 to 4 words of bold white or red-boxed caps text such as 'WATCH WHAT HAPPENS' and a bright, saturated background.

• Strong curiosity titles: the 2 most viewed videos (4,203 and 2,874 views) are a peroxide toilet 'SEE What Happens' and a Dollar Tree list
• Consistent persona and mother-in-Japan story in 8 of 8 descriptions gives a recognisable hook
• Brand-name store topics (Costco, Dollar Tree) tie into searches people already make
• All 8 descriptions link to the store page selling a $37 guide, so each video leads to an offer
• Output is high: 8 uploads in 9 days, each 23 to 25 minutes