Walter's Home Check

Home inspection and maintenance warning signs for homeowners

Homeowners, home buyers and owners of older houses who want to spot costly problems early and do cheap fixes (inferred from titles and the about text).

• Realistic avatar
• A photorealistic man with grey swept-back hair and a trimmed grey beard, in a denim work shirt with a name patch reading Walter, sometimes a brown work jacket, shown in staged house scenes.

Numbered list video of about 12 minutes: a hook about a hidden house problem, then items room by room with how to check and fix each, ending with a recap and a pitch for the manual and free checklist.

• Home buying red flags
• Seasonal home checks
• Water, mold and moisture problems
• Old vs new house construction
• Cheap DIY fixes and risky upgrades

• [N] Things [Builders] Never [Put in Their Own Houses]
• [N] Things to Check Before [Winter] (Most Homeowners Skip #[X])
• Never Buy a House If You See These [N] Things
• The $[X] Fixes Contractors Hope You Never Learn

Persona close-up with a worried or pointing pose beside a house problem, a 2–3 word bold white and yellow caption (e.g. NOT ON THE BED), red arrows or circles marking the issue.

• Numbered-list titles: all 10 titles use a number or a warning formula, and 4 start with a count of items
• Consistent persona: the same face, denim shirt and name patch in all 10 thumbnails and the avatar
• Thumbnails pair a problem photo with a short caption plus a red arrow or circle, a repeated visual formula
• Steady output: 10 videos in about 3 weeks, roughly 3 a week, each 9–19 min
• Each description sells a manual, free checklist and book, linked in 10 of 10 recent descriptions