Wade Colter

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Old West cowboy survival and camp skills set against modern outdoor gear

Audience

American men interested in camping, bushcraft and self-reliance who are skeptical of expensive outdoor gear and drawn to Western ranch heritage (inferred from titles, descriptions and the about text, which speaks of problems "every man used to know how to solve").

Avatar

• Realistic avatar
• A photorealistic older man with a white moustache, a brown cowboy hat, a waxed canvas jacket, blue shirt and neckerchief, shown waist-up or full-figure in golden-hour Western landscapes and ranch yards.

Format

One old cowboy method per video or a numbered list of 7–25 items, about 15–17 minutes: a first-person story of modern gear failing, then the old way and why it works, often sorting myths from physics.

Content pillars

• Sleeping warm in camp
• Cowboy gear, tools and knives
• Water, fire, weather and navigation skills
• Camp cooking and coffee
• Wildlife in camp (rattlesnakes, wolves)
• Forgotten tools and rifles of the American West

Title patterns

• How Cowboys [Did X] WITHOUT [Y]
• The $[10] Cowboy [Setup] That Beats a $[300] [Piece of Gear]
• [N] [Items] That Kept Cowboys Alive That Are Impossible To Find Today
• [N] Forgotten [Ways / Breakfasts] Cowboys [Used] That [Scientists Now Call Genius]

Thumbnails

The persona waist-up or full-figure in a golden-hour Western landscape, pointing at or holding the subject (a rattlesnake, a bedroll, a gear belt); a two- or three-word caption in heavy white type with one word or line on a dark-red block ("NEVER GET BIT", "COPY THIS").

Their thumbnails, most viewed first

• 
  213K views (opens on YouTube in a new tab)
• 
  26.6K views (opens on YouTube in a new tab)
• 
  23.5K views (opens on YouTube in a new tab)

Why it works

• Two breakouts: the rattlesnake (307,353 views) and $10 sleep setup (151,606) videos hold about 82% of the channel's 560,514 views
• One keyword: 24 of the last 30 titles and 9 of the 10 most viewed videos put 'cowboy' or 'cowboys' in the title
• Cheap-versus-expensive hooks: the #2 video sets a $10 bedroll against a $300 sleeping bag; 4 of the last 30 titles use a price contrast
• A specific persona: the about text gives an age (64), a region (Rolling Plains of West Texas) and a family history back to 1878
• First-person cold opens: many descriptions start with a night that went wrong (a punctured pad, a dead stove, a phone killed by cold)

• Socialinstagraminstagram.com · About page (opens in a new tab)
• SocialInstagraminstagram.com · About page (opens in a new tab)

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