unclestevecook

No sales funnel mapped for this channel yet.

Niche

Old-school Southern soul food recipes and forgotten kitchen tricks

Audience

Home cooks who like traditional Southern and soul-food cooking and the family stories around it, including viewers who remember their grandmother's kitchen (inferred from titles and the about text).

Avatar

• Talking head · Talking head
• A bearded middle-aged man in a black cap, grey work shirt and denim apron, seated behind a white desk against a plain grey wall. Thumbnails show a bearded man in a cap in a rustic kitchen with cast iron dishes.

Format

About 17-minute explainer on one dish or a list of old Southern secrets: a hook about what most people get wrong, the presenter at a desk with food images and text overlays, a closing question for the comments.

Content pillars

• Forgotten Southern cooking secrets
• Southern fried chicken tricks
• Soul food side dishes
• Cooking science behind grandma's methods

Title patterns

• Most People Are [cooking X] Wrong! Try These Southern Tricks
• [N] Forgotten Southern Cooking Secrets Grandma Swore By!
• The BEST [dish] You'll Ever Make (The Southern Way)

Thumbnails

A bearded man in a cap pointing at or reacting to a large cast iron dish, with a bold caption in a yellow, red or green box (SECRETS, TRY THIS INSTEAD, SOUTHERN TRICK) and an arrow.

Their thumbnails, most viewed first

• 
  4.17K views (opens on YouTube in a new tab)
• 
  467 views (opens on YouTube in a new tab)
• 
  465 views (opens on YouTube in a new tab)

Why it works

• 3 of 4 titles promise Southern secrets or tricks, and the about text frames them as family tradition
• The pinto bean 'Most People Are Cooking … Wrong' video has 4,170 views; the other 3 videos have 197 to 467
• Two of 4 titles use the 'Most People Are … Wrong' formula, which comes with a list of tricks in the same title
• 2 of 4 descriptions ask viewers to share a family cooking secret in the comments; the top video, one of them, has 12 comments