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True Blue

@truebluejodie

Language: EnglishCountry: Australia32 days old

  • Persona: Jodie · Mother · Middle-aged
  • Grocery savings
  • Coles
  • Woolworths
  • Aldi
  • Frugal living
  • Budget meals
  • Freezer cooking
  • Australia
Subscribers
2.41K
Total views
448K
Videos
21

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 3, 20262,410
Nov 2, 20262,350
Nov 1, 20262,320
Oct 31, 20262,250
Oct 30, 20262,170
Oct 29, 20262,130
Oct 28, 20262,070
Oct 27, 20262,020
Oct 26, 20261,950
Oct 25, 20261,900
Oct 24, 20261,820
Oct 23, 20261,770
Oct 22, 20261,710
Oct 21, 20261,690

Top videos

Most viewed

What they sell

An offer was found and is waiting for review.

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See how True Blue sells

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the description
  3. 3Landing pageGumroad · thebindery.gumroad.com
  4. 4CheckoutGumroad
  • Store link in 100% of recent descriptions
  • Link in descriptions since Oct 4, 2026
  • Entry points: the About page, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Jodie

Mother · Middle-aged · Female · Home kitchen, supermarket aisle and pantry

Niche

Australian supermarket savings and frugal family budgeting

Audience

Australian households on a tight budget, especially parents and shoppers at Coles, Woolworths and Aldi who want to cut grocery and household bills (inferred from titles, descriptions and the about text).

Avatar
  • Realistic avatar
  • A photorealistic woman with wavy light-brown hair, a denim shirt over a white tee, shown smiling in kitchens, supermarket aisles and a pantry, holding groceries or props.
Format

One money-saving theme per video, about 14 minutes: a personal story hook, then an aisle-by-aisle or numbered list of tips with prices and brands, closing on a simple habit to try.

Content pillars
  • Supermarket pricing and fake specials
  • Cheap family meals
  • Pantry and freezer stocking
  • Weekly and fortnightly shop lists
  • Household costs such as termites and power
Title patterns
  • [N] [Things] Every Aussie [Pantry/Shopper] Should [Have/Buy]
  • Never Pay Full Price at Coles or Woolies Again — [X]
  • How I Feed a Family of Five for a Fortnight on $300. Every Meal
  • The Cheap Meals Every Aussie Mum Made When Money Was Tight
Thumbnails

The persona smiling to camera holding groceries or props, with a short bold white and yellow caption ("ONLY BUY THESE 20"), a starburst price badge, and Coles, Woolworths or Aldi logos.

Their thumbnails, most viewed first

Why it works
  • Local focus on Coles, Woolies and Aldi appears in 9 of 11 titles, which narrows the audience
  • One video, the cheap-meals nostalgia one, has 114,302 views, about 48% of the channel's 238,771 total
  • Tight format: 11 videos in about 2 weeks, each 13–15 minutes, at about 4 uploads a week
  • Concrete numbers in titles ($300, 20 groceries, 15 tins) and a consistent persona with a backstory in the about text
  • Every description links to a book, giving a steady product link (11 of 11 descriptions)

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Free API & MCP

Use this data in Claude

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.