The Smart Steward

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Senior discounts, freebies and bulk buys at Aldi, Walmart and Costco

Audience

US seniors and retirees over 60 who shop at big grocery and discount chains and want discounts and free perks (inferred from titles; the about text speaks to anyone who wants to spend less).

Avatar

• Realistic avatar
• A photorealistic adult woman with long brown hair: in the June-July thumbnails a dark baseball cap and casual tee, in the Sep-Oct ones loose waves and a blazer or sweater, posed in bright store scenes.

Format

A numbered list of senior discounts, freebies or buys at one named chain (Aldi, Walmart, Costco, Kroger), explained item by item.

Typical length

Mostly 9-10 min through early September; 16-26 min since Sep 16

Content pillars

• Free things and perks for seniors at big chains
• Hidden senior discounts by store
• Store employee secrets
• Pantry staples to buy in bulk
• Restaurants and chains to use or avoid

Title patterns

• [N] MORE Things Seniors DON'T Know [Store] Gives For FREE
• If You're Over 60, [Store] Owes You These [N] Free Things
• [Store] Is Hiding [N] Discounts From Seniors Over 60 (Here's Every One)
• [N] Senior Secrets Only [Store] Employees Know
• [N] Restaurants Where Seniors Get Free [X] (Number [M] Will Shock You)

Thumbnails

The persona on one side in a store aisle or before a store front, pointing or holding a store-branded basket or price badge, with store logos and a big caption such as FREE FOR SENIORS.

Their thumbnails, most viewed first

• 
  230K views (opens on YouTube in a new tab)
• 
  66.7K views (opens on YouTube in a new tab)
• 
  24.3K views (opens on YouTube in a new tab)

Why it works

• A senior-savings angle: 26 of 30 recent titles and 9 of the 10 most viewed address seniors or people over 60 or 65
• Named big-box stores: 21 of 30 recent titles name Aldi, Walmart, Costco or Kroger; Aldi alone appears in 10
• One series carries the channel: three '[N] MORE Things Seniors DON'T Know [Store] Gives For FREE' videos hold 416k of 732k views
• The winning idea re-used: 'If You're Over 60, Aldi Owes You These 13 Free Things' (Sep 20) reached 54k views, 5th most viewed
• Steady output of about 3 videos a week (86 videos since June 3), with +280k views and +2,590 subscribers in 30 days

No outside links found on this channel yet.

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