Til Stein

No sales funnel mapped for this channel yet.

Niche

Home fire safety tips in German: appliances, wood stoves, smoke alarms

Audience

German-speaking homeowners and tenants, likely adults and older adults, who want calm, practical advice on preventing household fires (inferred from titles, formal 'Sie' address and the about text).

Avatar

• Realistic avatar
• A middle-aged man with short grey-brown hair in a dark firefighter-style jacket with yellow reflective stripes, shown in a fire station in the avatar and in home scenes in the thumbnails. The look is photorealistic and polished.

Format

About 11-minute explainers, usually a list of seven mistakes or places for one household risk, with timestamped chapters and a short evening safety check at the end.

Content pillars

• Wood stove and firewood safety
• Smoke detectors
• Appliances left plugged in
• Battery and charger safety
• Kitchen fires and leaving home

Title patterns

• [Appliance]: Viele machen diese 7 Fehler [beim X]
• 7 [Dinge/Orte/Geräte], die Sie NIEMALS [X] sollten
• [Question]? Das sollten Sie zuerst prüfen

Thumbnails

The persona in a dark jacket with yellow stripes on the right, a hazard object glowing on the left, and a short white all-caps question or phrase at top left. A raised hand, pointing or ear-cupping gesture. Dark, warm evening lighting.

Their thumbnails, most viewed first

• 
  186K views (opens on YouTube in a new tab)
• 
  28.1K views (opens on YouTube in a new tab)
• 
  2.25K views (opens on YouTube in a new tab)

Why it works

• One video, the wood stove refill one, has 107,264 views, about 84% of the channel's 128,076 total
• 7 of 12 uploads use a numbered 7-item title; 3 of the top 4 by views do
• Wood stove topics lead: the two stove videos have 107,264 and 26,084 views, against under 2,000 for the others
• Fixed look: the same persona and thumbnail layout in every video, with a short question as the hook
• Output of about 3 uploads a week, 12 videos in about a month, each around 11 minutes