Tommy Sullivan

Fire and home safety checklists for seniors living alone

Adults 65+ who live alone, and family members who share the videos with them (inferred from titles such as "Seniors Living Alone" and from descriptions; no audience data in the pack).

• Realistic avatar
• A photorealistic middle-aged man with a brown moustache and short hair, shown in firefighter turnout gear or a navy knit sweater, pointing at the hazard in each scene. The avatar shows him in front of a US flag.

A countdown of 5 to 35 safety items, sourced to fire departments and national agencies. Opens with a real incident, a mid-video book plug, then numbered fixes; closes with one task for tonight, a comment question and a next-video pointer.

11–15 min for 5–10 item lists; 22–28 min for 15–35 item lists

• Fire safety habits for older adults
• Heating and appliance hazards (space heaters, dryers, fireplaces)
• Overnight electrical and charging hazards
• Carbon monoxide and garage safety
• Escape planning and bedroom safety

• Firefighters Warn: Stop [habit] Like This Overnight!
• [N] [Topic] Tricks (Retired) Firefighters Teach Seniors Living Alone
• The Checklist Firefighters Want Every Senior To Know Before [Action]
• [N] Things Firefighters Never [Do] Overnight
• [N] [Topic] Mistakes Fire Marshals See Every Winter

The same moustached man, in turnout gear or a navy sweater, pointing at a hazard (burning dryer, smoking phone, wood stove, alarm), with a bold all-caps headline in white, yellow, red or green and red arrows or circles.

• 8 of 11 titles name firefighters or fire marshals as the source of the advice
• 8 of 11 titles carry a number, and the descriptions present each video as a countdown
• The same persona and pointing pose on 10 of 10 thumbnails, under a bold all-caps line with red arrows
• Steady output: 11 uploads from Sep 26 to Oct 16, about 3.5 a week with a median gap of 2 days
• Audience named in 4 of 11 titles ("Seniors"); 4 descriptions ask viewers to share with someone who lives alone