Teresa Marchetti

Frugal grocery shopping, pantry stocking and freezing for German households

German-speaking older adults and pensioners, mostly women, who want to cut grocery and household costs (inferred from titles such as 'Als Rentnerin', 'ab 55' and 'Mit über 60').

• Realistic avatar
• A photorealistic older woman with grey pulled-back hair and dark or cardigan-style tops, shown in kitchens and a stocked pantry, holding jars or a banknote. Framing is waist-up, looking at the camera.

Numbered list video in a first-person voice: a hook about overspending, then 8–23 items with the real price per kilo, tied to the '31 years running a family restaurant' backstory.

13–15 min; some list videos run about 20 min

• Pantry stocking and seasonal price timing
• Freezer tips and food storage
• Supermarket tricks and unit prices
• Low-income and pensioner saving habits
• Cheap staple cooking

• [N] Dinge, die ich [im Oktober] kaufe – im Januar zahlen alle anderen das Doppelte
• Diese [N] Lebensmittel habe ich immer im Haus – wer sie nicht hat, zahlt jeden Monat drauf
• Als Rentnerin brauche ich nur diese [N] Vorräte im Haus – und spare bares Geld
• [N] Supermarkt-Tricks, die sich ILLEGAL anfühlen

Persona at waist height holding a jar or item, a red arrow pointing at it, and a short bold German caption in white, red or yellow (e.g. 'DIESE 15 IMMER DABEI'); warm kitchen or pantry backgrounds.

• Numbered-list title formula in 20 of the 30 dated uploads, with a concrete money figure or deadline
• Output of about 6 uploads a week, with 30 dated videos since Sep 18
• Top video has 8,014 views and the second 7,714, against a typical 150–900 on others, so some hooks hit
• Consistent persona with a 31-year restaurant backstory repeated in the about text and descriptions
• Every description opens with a link to a €37 ebook, so the content works as a sales funnel