AG Grauzone

German winter blackout and budget stockpiling lists, told by a retired locksmith

German-speaking adults, likely middle-aged and older homeowners worried about power cuts, winter cold and rising food prices, who like cheap supermarket and discount-store shopping lists (inferred from titles and descriptions).

• Realistic avatar
• A photorealistic older man with a gray beard and short gray hair, in plaid shirts, jackets or sweaters, shown in dim kitchens, a cellar and a stone-walled workshop. The face looks consistent across thumbnails.

A countdown list of 7 to 38 items per video, about 20 minutes: a calm hook with a blackout or price scenario, a numbered countdown with the reason and a cheap buy for each, then a close with a subscribe request and a product link.

• Winter blackout preparation
• Discount-store stockpile lists (Aldi, Lidl, Kaufland, Action, TEDi)
• Heating and insulation without electricity
• Household safety mistakes
• Long-life food storage

• [N] Dinge von [store], die [benefit] (JETZT EINLAGERN)
• [N] günstige Dinge von [store], die im Blackout plötzlich unbezahlbar sind
• [N] Dinge von [store], die ich heimlich für den Winter kaufe (keines ist [X])
• [N] Schritte für [situation] (der erste entscheidet, ob [outcome])

The same bearded man in the center or left, serious expression, holding or beside a prop, with a bold two-to-three-word German caption in white, red or yellow boxes and a red arrow pointing at the object. Dark, warm interiors.

• A strict list formula: nearly all 30 dated uploads begin with a number, and the top 4 videos (26k to 65k views) are store-name list titles
• High output: about 7 uploads a week and a median gap of 1 day since Sep 22
• Seasonal topic of winter, blackout and price worries, with a Berlin outage cited as a real hook in a recent video
• A consistent persona with a trade backstory, repeated in about text, descriptions and video openings
• A store link in the first description line of 30 of 30 videos, so the offer is repeated each time