avatarchannelsGet the weekly reportSubscribe
All channels
YouTube: Ray Sutter (opens in a new tab)

Ray Sutter

@sutterray

Language: EnglishCountry not available7 years old

  • Persona: Ray Sutter · Retired professional · Senior
  • Sells · $47 guide
  • Prepping
  • Emergency preparedness
  • Power outage
  • Survival food
  • Winter blackout
  • Stockpiling
  • Off-grid heating
  • Home defense
Subscribers
29.9K
Total views
4.91M
Videos
49

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202629,900
Oct 13, 202629,600
Oct 12, 202629,200
Oct 11, 202628,800
Oct 10, 202628,600
Oct 9, 202628,400
Oct 8, 202628,100
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 202627,600
Oct 4, 202627,300
Oct 3, 202627,000
Oct 2, 202626,600
Oct 1, 202626,300
Sep 30, 202625,400
Sep 29, 202625,100
Sep 28, 202624,300
Sep 27, 202623,700
Sep 26, 202623,000
Sep 25, 202622,300
Sep 24, 202621,500
Sep 23, 202620,100
Sep 22, 202619,600
Sep 21, 202618,700
Sep 20, 202617,600
Sep 19, 202616,600
Sep 18, 202615,300
Sep 17, 202614,900
Sep 16, 202613,400
Sep 15, 202612,800
Sep 14, 202612,000

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 12, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line: 'the complete plan I put together' link, second line '315-page illustrated guide · $47 · 30-day money-back' · raysutter.com
  3. 3Landing pageOwn checkout · Sales page for the playbook, $47 launch price, 'Get it now' section · raysutter.com
  4. 4Landing pageGumroad · raysutter.gumroad.com
  5. 5CheckoutGumroad
  • Store link in 83% of recent descriptions
  • Link in descriptions since Sep 8, 2026
  • Entry points: the About page, the first line of descriptions

Since about 2026-09-08, 25 of the last 30 descriptions open with a link to raysutter.com ('the complete plan I put together') and a second line stating '315-page illustrated guide · $47 · 30-day money-back, no questions.' The about section links the same site as 'ray's book'. raysutter.com is a sales page for the playbook that presents $47 as a first-edition launch price rising to $67; the product itself sits on Gumroad, where checkout happens. Older descriptions (before 09-08) carry no store link.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Ray Sutter

Retired professional · Senior · Male · Home study with bookshelves, pantry and garage stockpiles, store aisles and parking lots

Niche

Prepping for blackouts and winter emergencies: stockpiles, heat, food, water

Audience

American households preparing for power outages, winter storms and supply shortages, from beginners and people living alone to families (stated in the about text; titles add budget store shopping).

Avatar
  • Realistic avatar
  • A photorealistic older man with short grey hair, a grey stubble beard and a dark plaid flannel shirt; webcam-style head-and-shoulders before a bookshelf in the avatar, beside stockpiles, stoves and store shelves in thumbnails.
Format

Long numbered countdowns of supplies or steps for a blackout, winter storm or collapse, each item with its limits and safety notes, building to the number-one pick.

Content pillars
  • Heat and warmth in a winter blackout
  • Store stockpile lists (Walmart, Dollar Tree, Costco, Tractor Supply)
  • Long-term food and water storage
  • Off-grid cooking and backup power
  • Home defense and personal safety
Title patterns
  • [N] [Store] Items Smart Preppers Are Quietly Buying Before [Month] (All Under $[N])
  • [N] Cheap [Store] Items Every American Should Stockpile Before the Next Blackout
  • [N] Things You MUST Do The Moment The Power Goes Out to Stay Alive
  • [N] [Category] That Don't Need Electricity (Stockpile NOW)
  • The 3 Most Valuable Things to Store Before [Crisis] — And How I Store Them
Thumbnails

The persona pointing at or standing beside a stockpile, stove or loaded cart, sometimes with a finger to his lips; a block caption in black on white or white on red with urgent wording ('NO ELECTRICITY NEEDED', 'BUY QUIETLY BEFORE PANIC').

Their thumbnails, most viewed first

Why it works
  • Fast start: 4,240,059 of 4,355,435 views and 24,730 subscribers came in the last 30 days, at about 7 uploads a week since 2026-08-25
  • Numbered countdowns: 24 of the 30 newest titles and 9 of the 10 top videos are numbered lists
  • A seasonal angle: 6 of the 10 top videos are about power outages, heating or winter
  • Store names as hooks: Walmart, Dollar Tree, Costco or Tractor Supply in 8 of 30 recent titles and 3 of the top 10
  • A persona backstory in the about text: '22 years in the Army and two decades preparing ever since'

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

Get tips from channels like Ray Sutter

The weekly AI avatar report: tool news, the niches taking off and offer tips. One short email.

Weekly email about AI avatar YouTube channels (news from AI avatar tools, niche and offer tips, channels that are growing), with occasional news about Frontier, our AI video tool. Unsubscribe any time. Privacy

Free API & MCP

Use this data in Claude

Add the library as a connector and ask about this channel, its niche or what similar channels sell.

claude mcp add --transport http avatar-channels https://avatarchannels.com/mcp

Then ask: “What does Ray Sutter sell, and which channels are like it?” · Setup for claude.ai and the REST API

Make a channel like this with Frontier.

Frontier writes, voices and edits faceless and AI-avatar videos from a title. You own the pipeline.

Get Frontier (opens in a new tab)

Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.