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Secretos de Doña Mercedes

@secretosdedonamercedes

Language: SpanishCountry not available2 years old

  • Persona: Doña Mercedes (Doña Meche) · Home cook · Senior
  • Sells · $20 cookbook
  • Mexican cooking
  • Traditional recipes
  • Home cooking
  • Cooking secrets
  • Birria
  • Carnitas
  • Beans and rice
  • Old-fashioned recipes
Subscribers
17.3K
Total views
9.04M
Videos
30

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202617,300
Oct 13, 202616,900
Oct 12, 202616,500
Oct 11, 202616,200
Oct 10, 202615,900
Oct 9, 202615,500
Oct 8, 202615,300

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 8, 2026.

How they sell it

  1. 1Video
  2. 2Descriptionstore link in the description
  3. 3Landing pageOwn checkout · secretosdemercedes.com
  4. 4CheckoutOwn checkout
  • Store link in 36% of recent descriptions
  • Link in descriptions since Sep 15, 2026
  • Entry points: the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Doña Mercedes (Doña Meche)

Home cook · Senior · Female · Rustic wood-fire hearth kitchen with copper pots, clay bowls and talavera tiles

Niche

Traditional Mexican home-cooking secrets and 'old way' methods

Audience

Spanish-speaking home cooks who want traditional Mexican dishes and fixes for common mistakes such as dry meat or bland birria (inferred from the Spanish titles, descriptions and dishes; there are no audience statistics).

Avatar
  • Realistic avatar
  • An older woman with gray hair in two long braids, gold earrings and a white blouse with colorful floral embroidery, smiling and holding or standing beside a large dish. Warm light in a rustic kitchen styled as traditional Mexican, with a wood-fire hearth, copper pots and talavera tableware.
Format

One dish per video (about 8-11 min): a problem hook such as dry carnitas or bland birria, the 'old way' method step by step with signs to check, a memory of her mother's cooking, a plug for her digital recipe book near the end, and a question to viewers.

Content pillars
  • Slow-cooked Mexican meats: birria, carnitas, estofado, ribs
  • Beans, rice and sides: frijoles charros, refritos, arroz, guacamole
  • Everyday proteins: fried chicken, salmon, enchiladas suizas
  • 'La Forma de Antes': old family methods and why they work
  • Pantry and prep: homemade ham without added nitrites, broccoli
Title patterns
  • El SECRETO para [dish and quality] | [Así se Hacían Antes / Como Debe Ser]
  • EL SECRETO DE [DISH]: ¡La clave para un sabor auténtico!
  • El SECRETO de [dish] que casi nadie conoce
  • El secreto del [dish] [Crujiente] para que no quede [problem]
  • TODOS cocinan mal [X]! Prueba estos trucos mexicanos para [X] perfectos
Thumbnails

Food-first: the older woman smiling beside or behind a large plate or clay bowl held to the camera, warm hearth-kitchen background. Eight of ten have no caption; the others add a short bold caption in white and yellow with a red arrow or badge.

Why it works
  • 12 of 14 dated titles contain 'secreto', and the 2 most viewed videos (1,171,464 and 555,154 views) both do
  • Two videos hold 85% of the views of the 14 dated uploads (birria and salmon); the median upload has about 14,000 views
  • A recurring 'La Forma de Antes' (the old way) tagline in 7 of 14 descriptions, with her mother's cooking cited in a title and a transcript
  • Food-first thumbnails: the same woman beside a full dish in 10 of 10, with a caption on only 2, in a warm hearth kitchen
  • A digital recipe book link in 10 of 28 recent descriptions (from 2026-09-15), and both transcript closings point to it

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.