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Sal Rizzo

@salrizzofish

Language: EnglishCountry not available2 months old

  • Persona: Sal Rizzo · Retired professional · Senior
  • Seafood buying
  • Cheap fish
  • Fishmonger
  • Costco seafood
  • Salmon
  • Shrimp
  • Fish cooking
  • Grocery savings
Subscribers
21.6K
Total views
1.83M
Videos
77

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202621,600
Nov 1, 202621,100
Oct 31, 202620,500
Oct 30, 202619,900
Oct 29, 202619,700
Oct 28, 202619,600
Oct 27, 202619,500
Oct 26, 202619,400
Oct 25, 202619,300
Oct 24, 202619,100
Oct 23, 202619,100
Oct 22, 202619,000
Oct 21, 202618,900
Oct 20, 202618,900
Oct 19, 202618,800
Oct 18, 202618,800
Oct 17, 202618,700

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageOwn checkout · salrizzofish.com
  4. 4CheckoutOwn checkout
  5. 5Upsellbundle offered
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 18, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Sal Rizzo

Retired professional · Senior · Male · Fish counter, seafood market, Costco aisle, home kitchen

Niche

Fishmonger tips: buying cheap seafood and cooking it well

Audience

US home cooks who buy fish and shellfish at grocery stores or Costco and want to spend less and cook it better (inferred from titles, price figures and the about text).

Avatar
  • Realistic avatar
  • A gray-bearded older man in a navy cap lettered RIZZO, apron over a gray shirt, shown in markets, a warehouse-store setting and a bright kitchen. The channel avatar is an illustration of the same kind of character.
Format

Roughly 22-minute talk with a hook on a price or hidden fact, a numbered list or one swap, and a cooking method, ending with a subscribe prompt and a book pitch.

Content pillars
  • Cheaper swaps for expensive fish
  • Costco seafood guides
  • Restaurant-style cooking tricks
  • Fish and shellfish to avoid
  • Shrimp, scallops and crab
Title patterns
  • Don't Fry [X] in Oil Anymore — Fish Counters Use THIS
  • [N] BUDGET Seafoods That Beat [X] — One Is So Close Restaurants Sell It AS [X]
  • NEVER [do X] Again — Fish Counters [do Y] THIS
  • [N] Fish I Would NEVER Eat After 38 Years Behind the Counter
Thumbnails

The same cap-and-apron presenter at one side, a large plate or fish in the middle, bold white and yellow all-caps text of two to four words, price tags and red crosses over the expensive option.

Their thumbnails, most viewed first

Why it works
  • Posts about 7 a week; 30 dated videos between Sep 18 and Oct 17, each about 20-23 minutes
  • A 38-year fishmonger backstory repeated in titles, the about text and descriptions
  • Price-saving hooks in titles: the top video (45,290 views) is a budget-swap list for scallops
  • Costco and cheap-swap topics: the Costco ranking video has 14,545 views
  • All 30 recent descriptions open with the book-store link, tying each video to the $27 book set

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Free API & MCP

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.