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Oliver Pembroke — Pension & Tax

@oliverpembrokeca

Language: EnglishCountry not available3 years old

  • Persona: Oliver Pembroke · Retired professional · Senior
  • UK pensions
  • State pension
  • Hmrc
  • Retirement tax
  • Senior savings
  • UK drivers
  • Senior travel
  • Money warnings
Subscribers
60.7K
Total views
4.52M
Videos
107

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202660,700
Nov 1, 202659,100
Oct 31, 202658,300

Top videos

Most viewed

What they sell

What this channel sells has not been checked yet.

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How they sell it

No sales funnel mapped for this channel yet.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Oliver Pembroke

Retired professional · Senior · Male · Home study with bookshelves, a fireplace and a framed painting

Niche

UK pension, tax, savings and senior-money warnings for retirees

Audience

UK retirees and pensioners, and people approaching retirement, who follow pension, tax, savings and rule-change news (inferred from titles and the about text).

Avatar
  • Talking head · Talking head
  • An older man with short grey hair and a light blue shirt speaks to camera in front of bookshelves and a fireplace, framed from the chest up; some frames show him in other rooms, with glasses, or in a dark jacket.
Format

A 16 to 27 minute talking-head explainer on a pension, tax, savings, travel or driving rule change: a hook question, a numbered countdown, cut-aways, a disclaimer and a request to share.

Content pillars
  • UK State Pension and HMRC changes
  • Savings and bank warnings for seniors
  • Senior travel and everyday perks
  • UK driving rules and fines
  • Homeownership and legal documents
Title patterns
  • [X] WARNING: [Group] Must [Act] Before [Deadline]
  • Never [Do X] After 65 — Most Seniors Miss These
  • Flying Over [60/65]? [Airlines] Will Quietly [Do X]
  • [N] Bills You Don't Have To Pay After 65 (Most People Don't Know)
Thumbnails

Big capitalised headlines in yellow, white or black-on-yellow with red boxes or news tickers; 5 of 10 show the presenter (pointing, raising a hand, holding a sign), 5 other suited men before UK backdrops.

Their thumbnails, most viewed first

Why it works
  • 'WARNING' is in 4 of the 10 most viewed titles (16,630 to 192,801 views), including the 2nd and 3rd most viewed
  • The top video has 192,801 views; 4 uploads beyond 110,000 views sit among 30 recent ones
  • About 3 uploads a week, with a steady 16 to 27 minute length
  • A named persona with an accountant backstory in the about text and a closing disclaimer in both transcribed videos

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.