Arthur Penrose | UK Pension Guide

UK State Pension, benefits and tax rule changes for pensioners

UK pensioners and over-60s, and their families, who want to know which payments, rule changes and bill cuts apply to them (stated in the about text).

• Talking head · Talking head
• A grey-haired man with glasses in a navy suit, shown head-and-shoulders at a desk with a microphone, bookshelves, a UK flag and a city view behind him; thumbnails add flags and document props, and 6 of 10 also show a second, dark-haired man.

About 10-15 min explainer: a hook on a rule change or a loophole, a numbered list of changes or limits with on-screen text and official-source slides, a recap, then a pitch for the 12.99 GBP playbook.

• State Pension changes by birth year
• Bank and savings limits after 65
• Bills and exemptions for over-60s
• Winter Fuel and Pension Credit
• Tax and HMRC rules
• Driving rule changes

• Never Keep [More Than This / This Much Money] in the Bank After 65
• UK Pensioners: Why You're Still Paying These [N] Bills (You Don't Have To)
• [N] Bills You Don't Have to Pay After 65 (Most Pensioners Don't Know)
• Born Before [Year] [N] State Pension Changes Hitting Your Birth Year in [Year]

The persona, and on 6 of 10 a second dark-haired man, on one or both sides, looking serious or pointing, with a block caption in white, yellow and red, a UK flag, Big Ben or document prop, and warning words such as WARNING or NEVER.

• The two top videos, both with 'Never Keep ... in the Bank' titles, hold 222,161 of 358,642 total views
• 17 videos from Oct 11 to Oct 30, one a day for the first 15 days, on a channel with 2,430 subscribers
• Every one of the 17 descriptions carries the playbook link, with a 12.99 GBP price and a deadline in many of them
• Titles name a birth year or age (born before 1962, after 65), so each speaks to a defined group of viewers