Mama Yetunde Adeyemi

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Vegan Nigerian home cooking: soups, rice and jollof

Audience

Home cooks who want traditional Nigerian dishes made without meat or fish, including vegans, vegetarians and people cooking for a family (inferred from titles, descriptions and transcript excerpts; there are no audience statistics).

Avatar

• Realistic avatar
• A photorealistic older woman with grey braided hair, small earrings and a green floral-print dress, shown from the chest up in a home kitchen with the finished dish in the foreground.

Format

One Nigerian dish or technique per video, always vegan: the grandma speaks to the viewer ('my dear'), opens on the common mistake or a table of dishes, explains the method step by step, then teases the next video. The soup video is a 12-dish tour.

Typical length

11–17 min for the 3 cooking videos; the oldest upload is 3 min

Content pillars

• Nigerian rice dishes: jollof and plain white rice
• Nigerian soups, including forgotten regional ones
• Plant-based swaps for meat, fish and crayfish
• Technique fixes for common mistakes (sticky rice, tomato base)

Title patterns

• The BEST [dish] You'll Ever Make — The Nigerian Way
• Most People Are Cooking [X] Wrong! Try This Nigerian Method Instead
• [N] Nigerian [X] Recipes to Feed Your Whole Family — Most of Them Are Forgotten

Thumbnails

The grandma persona beside a large, glossy close-up of the finished dish, with a bold all-caps caption of 2-5 words that always includes 'NIGERIAN'; 2 of 3 add an arrow pointing at the dish; warm kitchen backdrops.

Their thumbnails, most viewed first

• 
  778 views (opens on YouTube in a new tab)
• 
  375 views (opens on YouTube in a new tab)
• 
  350 views (opens on YouTube in a new tab)

Why it works

• One dish plus a superlative: the 'BEST Jollof Rice You'll Ever Make' video has 532 of the channel's 936 views (57%), about 2.7 times the next video (198)
• Series habit in the scripts: both transcript excerpts open with a 'my dear' welcome and close with a 'next time in this kitchen' teaser for another video
• 3 of 3 cooking titles promise a result or a contrast (BEST, cooking rice wrong, forgotten) and say 'Nigerian'; so do 3 of 3 thumbnail captions
• A consistent grandmother persona: same look in 3 of 3 cooking thumbnails, 'my dear' voice in both transcripts, a backstory of learning in a Nigerian kitchen
• Fast start: 3 cooking videos of 11-17 min in 4 days (Sep 26-29), about 2 uploads a week since the channel joined on Sep 21

No outside links found on this channel yet.

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