Lo Que Te Toca

Retirement across Mexico and the US: IMSS pension and Social Security

Mexican workers and retirees with work history in both Mexico and the US, and their spouses, who want plain-Spanish answers on IMSS pensions, Social Security, SSI, taxes and moving savings (inferred from the about text and titles; no audience statistics are given).

• Realistic avatar
• A photorealistic woman with shoulder-length grey-brown hair and hoop earrings, in a navy cardigan over a white collared blouse or an orange top, shown head-and-shoulders on the right of each thumbnail with a new gesture each time.

One rule or mistake per video, framed as a risk to the viewer's cheque, pension or savings; worked examples with dollar figures, rules from both countries, official sources listed in the description; a first-line link to a free sheet or a paid 25-page kit.

• Taking US Social Security while living in Mexico
• IMSS pension weeks and rules for returning workers
• SSI and Pensión Bienestar conflicts
• Taxes and savings transfers between the US and Mexico
• Spouse and widow benefits

• El ERROR que cometen los [mexicanos] al [regresar a México] (y le cuesta parte de su cheque)
• NO COMETAS ESTE ERROR al [mandar tus AHORROS a México]
• ¿Recibes [A] y [B]? Este ERROR te puede SUSPENDER el [cheque]
• ¡OJO MEXICANOS! Tu Seguro Social SÍ te llega a México, pero si no haces ESTO te lo cortan
• BENEFICIOS para su ESPOSA si NUNCA trabajó (de viuda puede cobrar MÁS que usted)

The same grey-haired woman on the right (stop palm, pointing, finger to lips), a large block-cap Spanish headline on the left in white and yellow, a red sub-banner in 4 of 6, and props such as flags, an SSA seal, a Social Security card, a Treasury check or a Bienestar card.

• The 3 titles built on 'ERROR' (Sep 23, 26, 30) are the 3 most viewed: 160,306 of the 6 videos' 171,333 views (94%); the top one has 108,028
• 6 of 6 titles tie to the viewer's money (cheque, pension, savings, tax); 4 warn of a cut, suspension or cost, e.g. 'te lo cortan', 'SUSPENDER el SSI'
• The same woman fronts 6 of 6 thumbnails with a big block-cap headline and an agency or bank prop (flags, SSA seal, card, check), one gesture per video
• Descriptions carry 30 links to official sources (SSA, IRS, eCFR) and open with a link to a free sheet or a $29 kit in 5 of 6
• Steady output: 6 uploads in 17 days (Sep 23 to Oct 9), each 12–15 min, all on one narrow topic: pensions across Mexico and the US