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YouTube: Fair & Square (opens in a new tab)

Fair & Square

@fairandsquare-bc

Language: EnglishCountry not available8 years old

  • Persona: Brenda Carver · Homemaker · Adult
  • Sells · $39 guide (+2 more)
  • Budget groceries
  • Freezer stocking
  • Pantry
  • Frugal living
  • Food labels
  • Seasonal shopping
  • Homemaking
  • Meal planning
Subscribers
9.65K
Total views
290K
Videos
25

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 3 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20269,650
Oct 13, 20269,530
Oct 12, 20269,430
Oct 11, 20269,360
Oct 10, 20269,290
Oct 9, 20269,220
Oct 8, 20269,150
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 2026not available
Oct 4, 20268,890
Oct 3, 20268,760
Oct 2, 20268,630
Oct 1, 20268,510
Sep 30, 20268,320
Sep 29, 20268,260
Sep 28, 20268,120
Sep 27, 20268,010
Sep 26, 20267,900
Sep 25, 20267,770
Sep 24, 20267,610
Sep 23, 20267,310
Sep 22, 20267,230
Sep 21, 20267,080
Sep 20, 20266,900
Sep 19, 20266,730
Sep 18, 20266,440
Sep 17, 20266,370
Sep 16, 20265,720
Sep 15, 20265,980
Sep 14, 20265,730

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2Landing pageOwn checkout · About link labelled 'e-book' · brendacarver.com
  3. 3Landing pageGumroad · Buy buttons go to the thebindery Gumroad product pages · thebindery.gumroad.com
  4. 4CheckoutGumroad
  • Entry points: the About page

The about section links brendacarver.com under the label 'e-book'. That page sells The Home Savings Manual (PDF + EPUB) at a $39 launch price against $59, a bundle with the cookbook Brenda Cooks at $59 against $78, and points to brendacooks.com for the cookbook alone ($39). Buy buttons lead to Gumroad product pages on the thebindery store; the page offers a seven-day refund and has no email sign-up.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Brenda Carver

Homemaker · Adult · Female · Bright white home kitchen, an open fridge or freezer, a pantry and a store aisle

Niche

Budget pantry and freezer stocking, seasonal buying lists and food-label checks

Audience

Budget-conscious home cooks and household managers who stock a pantry and freezer, shop ahead by season and want to avoid imitation and heavily processed foods (inferred from titles and the about text: 'keep a home running well on real money').

Avatar
  • Realistic avatar
  • A photorealistic woman of about 40 with brown hair pulled back, gray-rimmed glasses and a rust-colored cardigan over a white tee, waist-up in a bright kitchen, grinning or wide-eyed beside groceries.
Format

One numbered buying or stocking list per video (5 to 15 items): what to buy, freeze, keep or avoid and why, framed around money saved, a season or a holiday (inferred from titles).

Content pillars
  • Freezer stocking and organizing
  • Seasonal stock-up buying lists
  • Imitation vs real food and label reading
  • Cheap groceries when money is tight
  • Pantry storage tricks
Title patterns
  • [N] Things to Buy in [Month] and Freeze for [Holiday]
  • Get Your [Home / Freezer] Ready for [Season / Holiday] — 12 [Cheap] Things to Buy Now
  • Always Keep These 12 Foods in Your Freezer for a [Situation]
  • What I [Buy in September / Keep in My Freezer] [to Fill My Pantry for the Year / for a Whole Winter]
  • The [N] Cheapest [Proteins] to Stock When Money's Tight
Thumbnails

The persona waist-up in a white kitchen or behind an open fridge, grinning or shocked, among brand-name groceries; a 2–4 word white-and-yellow caps caption and a yellow starburst badge with a price or count ('$8', 'ALL 15').

Their thumbnails, most viewed first

Why it works
  • Thrift angle: the top video, '10 Cheapest Proteins to Stock When Money's Tight', has 43,028 views and 70 comments
  • Imitation-vs-real food exposés: 4 of 16 titles, including 2 of the top 3 (41,596 and 21,799 views)
  • Seasonal stock-up calendar: 7 of 16 titles tie buying to a date (September, October, Thanksgiving, winter, year end)
  • Freezer as a recurring hook: 6 of 16 titles, including the 4th most viewed video (19,550 views)
  • Even floor and steady pace: all 16 videos have at least 3,306 views, at about 3.3 uploads a week

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.