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YouTube: Esther Yoder (opens in a new tab)

Esther Yoder

@estheryoderamish

Language: EnglishCountry not available2 years old

  • Persona: Esther Yoder · Homemaker · Adult
  • Sells · $47 guide
  • Cleaning hacks
  • Household tips
  • Food storage
  • Stockpiling
  • Amish
  • Homemaking
  • Pest control
  • Frugal living
Subscribers
67.1K
Total views
3.91M
Videos
143

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202667,100
Oct 13, 202667,000
Oct 12, 202666,800
Oct 11, 202666,600
Oct 10, 202666,500
Oct 9, 202666,300
Oct 8, 202666,100
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 202665,700
Oct 4, 202665,500
Oct 3, 202665,400
Oct 2, 202665,100
Oct 1, 202664,900
Sep 30, 202664,600
Sep 29, 202664,500
Sep 28, 202664,300
Sep 27, 202664,100
Sep 26, 202663,900
Sep 25, 202663,700
Sep 24, 202663,500
Sep 23, 202663,300
Sep 22, 202663,200
Sep 21, 202663,100
Sep 20, 202659,000
Sep 19, 202662,900
Sep 18, 202662,700
Sep 17, 202662,700
Sep 16, 202662,600
Sep 15, 202662,500
Sep 14, 202662,400

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line: 'Save $6,000 A Year with My Complete Amish Home-Saving Method I teach' plus the eliasyoder.com link
  3. 3Landing pageOwn checkout · One-product sales page with bonuses, launch-promo countdown and 7-day guarantee · eliasyoder.com
  4. 4Landing pageGumroad · Buy button on eliasyoder.com points here · eliasyoder.gumroad.com
  5. 5CheckoutGumroad
  • Store link in 100% of recent descriptions
  • Link in descriptions since Aug 15, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Since mid-August nearly every description opens with a line promising to save $6,000 a year with the persona's home-saving method and a link to eliasyoder.com. That page sells The Amish Home Savings Manual by Elias and Esther Yoder, an illustrated 700+ page second-edition ebook, at $47 against a struck $77 'launch price', lists four bonuses with a stated $120 total value, shows a launch-promo countdown and a 7-day money-back guarantee, and sends buyers to a Gumroad product page for checkout. The about section links Instagram and a Linktree; the Linktree holds only Instagram and YouTube links, not the store.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Esther Yoder

Homemaker · Adult · Female · Bright home kitchen, bathroom, pantry and garden

Niche

Amish-framed household cleaning, food storage and money-saving tricks

Audience

Thrift-minded home keepers who want cheap fixes for cleaning, food storage and pests and like a plain, old-ways framing; likely US-based given the dollar savings hooks (inferred from titles, descriptions and the about text).

Avatar
  • Realistic avatar
  • A photorealistic woman of about 30 to 40 in a white head covering and plain blue dress, shown head-and-shoulders or waist-up beside the object of each video in bright kitchens, bathrooms and pantries. The avatar is a webcam-style head-and-shoulders frame.
Format

One household problem or one numbered list per video (a cleaning job, foods to store, uses of a cheap product, a pest), framed as an old Amish trick and presented by the persona, about 15 minutes long.

Content pillars
  • Household cleaning hacks
  • Food storage and stockpiling
  • Amish home tricks and remedies
  • Pest control without poison
  • Saving money at home
Title patterns
  • $[N] Amish Powder [DESTROYS / REMOVES] [problem] [Overnight / FOREVER]!
  • [Put / Drop] [household item] in Your [X] and Watch What Happens! ([N] Uses / Amish Trick)
  • [N] Foods To STOCKPILE That [NEVER EXPIRE / Last for Years]
  • [N] Ways the Amish Use [product] Around the Home
  • The Best Way to Clean Your [X]!
Thumbnails

The persona at one side with an open-mouthed, surprised look, pointing at or holding the object (a product box, a pan lid, a can, a spray bottle) in a bright home setting; 2 to 4 words of heavy white or yellow caption, sometimes a red arrow.

Their thumbnails, most viewed first

Why it works
  • Amish 'old trick' framing: 8 of the 10 most viewed titles name the Amish, e.g. '$1 Amish Powder DESTROYS Ant Colonies Overnight!'
  • Stockpile food lists draw the biggest audience: '31 Foods To STOCKPILE That NEVER EXPIRE!' has 685,326 views, about 19% of all channel views
  • High output: about 7.5 uploads a week of 15 to 16 minute videos, 134 videos since the first known upload on 2026-05-30
  • One recognisable persona on all 10 thumbnails, always pointing at the cheap object the title promises
  • Still growing: +4,300 subscribers and 602,769 views in the last 30 days, to 65,500 subscribers

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.