Curtis Vogel

What this channel sells has not been checked yet.

Niche

Historic American recipes cooked on a wood stove, with the real food history

Audience

Older home cooks and food-history fans in the US who like old farmhouse, wartime and Depression-era recipes and want the documented story behind each dish (inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• A photorealistic white-haired older man with a white goatee, a denim shirt and a canvas apron with leather straps, shown waist-up in a rustic wood-stove kitchen, usually holding the finished dish in cast iron.

Format

One historic dish, or a numbered list of 15 to 25 old recipes, per video: the dish's dated history from old cookbooks and records, the popular myths corrected, then how to make it at home.

Content pillars

• Lost American farmhouse recipes
• Numbered lists of old recipes
• Wartime and Depression-era food
• Old farm cooking tricks
• Food myths checked against the record

Title patterns

• 15 [Dishes] That Fed [America / American Soldiers] in [Era] ([Hook])
• NEVER [Cook X] Again - Try This Old Farm Trick Instead
• [N] [Lost / Cheap] [Recipes / Meals] American Grandparents [Knew / Ate To Survive]
• [Dish]: A Simple [N] Year Old Recipe
• STOP [Cooking X the usual way]! Try These 15 Old School Farm Recipes Instead

Thumbnails

The persona waist-up in a warm, rustic kitchen holding or beside the finished dish, often in cast iron, with a 2-4 word caption in a white top banner or a red box with a red arrow pointing at the food.

Their thumbnails, most viewed first

• 
  3.09K views (opens on YouTube in a new tab)
• 
  1.77K views (opens on YouTube in a new tab)
• 
  1.06K views (opens on YouTube in a new tab)

Why it works

• One recognisable persona: the same apron-and-denim cook appears in the avatar and all 10 thumbnails
• Numbered list titles lead: 5 of the 10 most viewed videos are lists, including the top video with 3,084 of the channel's 9,317 views
• A trust angle in the copy: 9 of 17 descriptions promise to be 'straight with you' and most open with a dated source (1791, 1832, 1944)
• Old farm trick hook: 'NEVER Boil Cabbage Again' has 1,331 views, the most of any September upload
• A clear promise in the about text: one historic dish a week, with where it came from and why it stopped being cooked

• Storegutenberg.org3 of the last 17 descriptions (opens in a new tab)
• Linkosgf.org2 of the last 17 descriptions (opens in a new tab)
• Linkgutenberg.org2 of the last 17 descriptions (opens in a new tab)
• Websitehome.nps.gov2 of the last 17 descriptions (opens in a new tab)
• Storegutenberg.org2 of the last 17 descriptions (opens in a new tab)
• Storegutenberg.org2 of the last 17 descriptions (opens in a new tab)
• Websiteen.wikipedia.org1 of the last 17 descriptions (opens in a new tab)
• Websiteen.wikipedia.org1 of the last 17 descriptions (opens in a new tab)
• Linkcollection.sciencemuseumgroup.org.uk1 of the last 17 descriptions (opens in a new tab)
• Linkfoodrepublic.com1 of the last 17 descriptions (opens in a new tab)
• Websiteen.wikipedia.org1 of the last 17 descriptions (opens in a new tab)
• Linkmgmnc.org1 of the last 17 descriptions (opens in a new tab)

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