Cooking with Naomi

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Niche

Native American traditional foods and old-fashioned cooking tricks

Audience

Home cooks interested in Native American food traditions and thrifty, old-fashioned cooking, including older viewers and pantry or preparedness-minded cooks (inferred from titles, the about text and the channel keywords, which include 'for seniors'; no audience data in the pack).

Avatar

• Realistic avatar
• A photorealistic woman presented as Blackfeet Native American, around 50, with a long grey-streaked dark braid, drop earrings and a brown linen top, shown waist-up in a log-cabin kitchen or outdoors, holding or presenting food.

Format

Two shapes: one technique per video ('NEVER [X] Again - Old NATIVE Trick') that explains why the usual way fails and walks through a slower old method; or a roundup of 6-15 Native American dishes from named nations, with a practical cooking lesson for each.

Content pillars

• 'NEVER [X] Again' old Native cooking tricks
• Roundups of Native American dishes by nation and region
• Survival and trail foods: pemmican, jerky, dried foods
• Pantry and home canning for hard times

Title patterns

• NEVER [Boil Your Beans] Again - Try This Old NATIVE Trick
• Forgotten Native American [Recipes] You’ll Wish You Knew Sooner
• [6] Native American [Navajo Foods] You’ll Wish You Knew Sooner
• [15] Native American Foods Served at [Tribal Gatherings]
• These [6 Home-Canned Foods] Could Feed You When Stores Are Empty

Thumbnails

The same presenter in a log cabin or outdoors, holding a dish or gesturing over a table spread of Native foods; 2-4 word captions in heavy yellow and white capitals ('THE OLD NATIVE WAY', 'NEVER BOIL BEANS'), often with a yellow arrow to the food.

Their thumbnails, most viewed first

• 
  38.5K views (opens on YouTube in a new tab)
• 
  14.7K views (opens on YouTube in a new tab)
• 
  2.84K views (opens on YouTube in a new tab)

Why it works

• One breakout: 'Forgotten Native American Recipes You'll Wish You Knew Sooner' has 32,255 views, more than the other 14 uploads combined (about 15,160)
• A repeatable trick formula: 6 of 15 titles use 'NEVER [X] Again ... Old NATIVE Trick'; the beans one is second-best with 6,212 views
• A specific persona: the about text presents a Blackfeet woman in Montana; descriptions add her name, a husband and family-taught cooking
• High output: 15 uploads from Sep 6 to Oct 5, about 3.5 a week, each 10-23 minutes long
• Food-heavy thumbnails: the top video shows the presenter over a spread of about a dozen dishes under 'THE OLD NATIVE WAY'

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