Aurelio Hernandez

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Thrifty village-home and vegetable-garden fixes, in Spanish

Audience

Spanish-speaking adults, probably in Spain, who look after a village house or a small vegetable plot and want free or cheap fixes for pests, damp, heating and fan costs, repairs and garden products (inferred from titles, descriptions and the about text; no audience statistics).

Avatar

• Realistic avatar
• A photorealistic older man with weathered skin and grey stubble, usually in a straw hat and checked, denim or knit shirts, placed inside the scene of each video's problem (kitchen, garden bed, bathroom) and pointing at or holding the object.

Format

One household or garden problem per video, framed as a myth with a different real cause, then a numbered list of three to twelve free or cheap fixes, with sources named in the description. Also compilations of 29-45 'grandfather' tricks.

Content pillars

• Pests without poison (mice, cockroaches, mosquitoes, ticks)
• Vegetable garden problems (tomato, courgette, garlic)
• Village-house fixes and DIY repairs
• Cutting energy and heating costs at home
• How to choose and store fruit (avocado, melon, bananas)
• Compilations of grandfather tricks (29-45 per video)

Title patterns

• [Household problem] y No Es [the obvious cause]
• [N] Trucos [Antiguos] del Abuelo Que Ojalá Hubieras Conocido Antes
• No Vuelvas a Comprar [X]: [the cheap alternative]
• Tu [appliance] Lleva [time or amount] [doing it wrong]
• Antes de Comprar [X], Mira Esto: [N] Señales

Thumbnails

The same weathered older man in a straw hat, usually looking at the camera and pointing at or holding the problem object (avocado, garlic, pipe, cracked can) in warm, high-contrast scenes, with a 3-4 word all-caps caption on a yellow banner or in white and yellow text.

Their thumbnails, most viewed first

• 
  469 views (opens on YouTube in a new tab)
• 
  338 views (opens on YouTube in a new tab)
• 
  334 views (opens on YouTube in a new tab)

Why it works

• Contrarian-cause titles: 8 of 30 recent titles and 5 of the 10 most viewed say what the cause is not ('No Es la Basura', 'No Viene de la Calle')
• A fixed thumbnail template: the same face in 9 of 10 thumbnails (the tenth shows only a hand) and a 3-4 word all-caps caption in all 10
• A stated backstory: the about text gives thirty years in the garden his father worked; 16 of 30 description excerpts repeat 'Soy Aurelio'
• Named sources: at least 8 of 30 description excerpts cite an agency, ministry, university guide, building code or a 'Fuentes' list behind the claim
• Steady output: about 2.3 uploads a week since 28 Jul, and a 37-tip 'abuelo' compilation is the most viewed video (469 views)

• SocialInstagraminstagram.com · About page (opens in a new tab)
• Linkwd40company.com1 of the last 30 descriptions (opens in a new tab)

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