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The Hillbilly Way

@thehillbillyway

Language: EnglishCountry: United States30 days old

  • Persona: Billy Ray McCoy · Homesteader · Senior
  • Sells · $59 bundle (+1 more)
  • Appalachian old ways
  • Frugal living
  • Homesteading
  • Off-grid heating
  • Natural pest control
  • DIY home fixes
  • Old-fashioned remedies
  • Self-sufficiency
Subscribers
1.55K
Total views
54.5K
Videos
20

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20261,550
Oct 13, 20261,470
Oct 12, 20261,390
Oct 11, 20261,290
Oct 10, 20261,210
Oct 9, 20261,100
Oct 8, 2026970

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2Landing pageOwn checkout · About link; three books at $27 each or $59 for all three, 30-day money back · thehillbillyway.com
  3. 3EmailEmail sign-up holds a $47 'porch price' for the bundle; the blog offers a free letter and checklist
  4. 4CheckoutOwn checkout · Own-site checkout page per plan (single, pantry, winter, bundle)
  • Entry points: the About page

The about section links thehillbillyway.com and its blog. The home page sells three books (The Hillbilly Way, The No-Fridge Pantry, The Grid-Down Winter) at $27 each or $59 for all three against a struck $81, pay once, with a 30-day money-back guarantee. A visitor who leaves an email is offered all three for $47. The blog collects emails for a free letter and fridge-door checklist and links back to the books. The site states that its family characters were created with the help of AI. Checkout runs on the site's own pages.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Billy Ray McCoy

Homesteader · Senior · Male · Appalachian log cabin, root cellar, barn and workshop

Niche

Cheap Appalachian old-time fixes for heating, pests and household costs

Audience

Frugal, rural-minded and older US viewers who want cheap, no-electricity fixes for heating, damp, pests, rust and cleaning (inferred from titles, keywords and the about text).

Avatar
  • Realistic avatar
  • A photorealistic very old, thin man in a brimmed hat, grey work shirt and denim overalls, shown crouching or working on each fix inside a rustic log cabin; avatar and banner show him as part of a posed three-person mountain family.
Format

One cheap old-time fix per video (heating, damp, rats, bugs, rust, laundry soap, car as generator), framed as Appalachian family know-how handed down from Papaw and Mamaw; about 20-24 min each.

Content pillars
  • Heating and insulating without big bills
  • Cheap pest control (rats, bugs)
  • Home-made cleaning and household products
  • Tools, rust and scrap metal
  • Power and damp fixes with no electricity
Title patterns
  • The $[N] Hillbilly [Thing] Trick That [Outcome] Forever... [Kicker]
  • [PROBLEM] GONE for $[N]... The Secret HILLBILLY Way (100% Effective)
  • Stop Buying [Product] — This Cheap $[N] Hillbilly Recipe (Lasts a Year)
  • You Don't Need a [PRODUCT]... Hillbillies Use the One in the [PLACE]
  • The Ancient [Thing] Hillbillies Use to [Outcome]... And Why [Experts] Pretend It Isn't Real
Thumbnails

A white top bar with a 3-4 word black condensed caption, often a dollar figure ('$2 WINDOW HEAT TRICK'); below, the elderly persona working on the fix in a cabin, cellar or barn, sometimes with a contractor or a modern appliance as the contrast.

Their thumbnails, most viewed first

Why it works
  • One breakout: the $50 home-heating video has 11,781 views, 89% of the channel's 13,282 total
  • 'Hillbilly' in all 9 format titles; a dollar price ($2-$50) in 6 of them
  • The 2 most viewed videos are no-power home-climate fixes promising 'Forever' (heating 11,781, dehumidifier 2,140)
  • High output: 9 format videos in 9 days (2026-09-25 to 10-03), usually posted 20:00-21:00 UTC
  • A family backstory in the about text and banner, linked to the channel's own store (3 books, $59, was $81) with email sign-up

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.