Anna Bellini

No sales funnel mapped for this channel yet.

Niche

Designer tips to make small homes look expensive, with IKEA dupes

Audience

Renters and home owners who want a high-end look on a budget, especially in small apartments (inferred from titles and descriptions).

Avatar

• Realistic avatar · Talking head
• A photorealistic older woman with wavy shoulder-length grey-brown hair, shown in a cream sweater, green cardigan, blue shirt or rust blouse, centred in front of a bookshelf or a staged living room.

Format

A numbered list (6 to 15 items) of design swaps or picks, each with sizes, prices or a mistake to avoid; the presenter opens with the 40-years-as-a-designer hook and ends with a task for tonight and a next-video teaser.

Content pillars

• Making small rooms look expensive
• IKEA designer dupes
• Renter-friendly design swaps
• Designer rules of thumb

Title patterns

• [N] IKEA designer dupes To Make Your Home Look Expensive (A Designer's List)
• How to Make a Small [Room] Look EXPENSIVE Without Renovating [N] Designer Tricks
• [N] design rules that make your home feel so Expensive it's almost unfair

Thumbnails

The persona centred in the lower half, with a staged living room behind her and a large white and yellow caption such as 'stop overpaying.', sometimes with price tags or arrows.

Their thumbnails, most viewed first

• 
  1.68K views (opens on YouTube in a new tab)
• 
  671 views (opens on YouTube in a new tab)
• 
  378 views (opens on YouTube in a new tab)

Why it works

• All 3 titles promise an 'Expensive' look or feel and give a number of tips (7, 6 and 15)
• A stated '40 years' designer hook in the openings of both newest videos gives the persona authority
• Concrete detail in descriptions and videos: product names, US prices and sizes (IKEA picks, 6 in sofa legs)
• The 15-rules video has 1,377 views, against 211 and 150 for the two videos after it