Vanished Rooms

Old-money interior decorating and old-house design history

Homeowners, renters and new-build owners, mostly in the US (inferred from dollar prices, American building codes and house styles), who want a settled, expensive-looking home on a small budget; also old-house enthusiasts. The pack gives no audience statistics.

• Realistic avatar
• A photorealistic man who looks to be in his late fifties or early sixties, with swept-back silver-grey hair, a navy crew-neck sweater over a pale-blue collared shirt and an expressive reaction face, framed head-and-shoulders or half-length.

Long narrated explainer, usually a numbered list (5 to 25 items) or a 'why' question: a hook about what makes a room cheap or old money, then each item with a low-cost fix and a history or psychology reason, ending on a pointer to the author's home manual.

• Old-money decorating rules and mistakes
• Cheap fixes for lighting, curtains, trim and colour
• Old-house history: lost features, banned materials, building codes
• Furniture quality and buying secondhand
• Making a new build feel like an old house

• [N] Old Money Decorating Secrets That Quietly Vanished After 1980
• The $[X] [Fix] That Makes Any Room Look [Old Money / Expensive]
• Why [Your Living Room] Feels Cheap (It's Not the [Furniture])
• [N] Things Old Money Would Never Put in Their House (It Keeps Getting Worse)
• [N] Banned [Building Materials] That Actually Worked Better

The same man in a navy sweater in close-up with an exaggerated expression (scowl, shock, grimace), beside a 2-5 word headline in bold white or yellow capitals; 7 of 10 add a red X, green tick or a side-by-side before/after or modern-vs-old split.

• 'Old money' is in 12 of 30 dated titles and 7 of the 10 most viewed, including the top one (111,024 views)
• Number-led titles: 13 of 30 contain a count (25, 12, 11, 7) and so do 5 of the 10 most viewed; 7 of 30 name a dollar amount
• The same man's face in 10 of 10 thumbnails, each with a short caps headline; 7 of 10 add a red X, green tick or side-by-side contrast
• Near-daily output: 24 uploads between Sep 15 and Oct 7, usually in a 19:00-20:00 UTC slot (about 5.6 a week overall)
• Store link in the first line of 26 of 30 descriptions, pointing to an $89 bundle named for the host ('The Ashworth Home Manual')