Andrew Fraser - Home Defence

No sales funnel mapped for this channel yet.

Niche

Canadian home security habits from a self-described ex-intelligence officer

Audience

Canadian homeowners who want free or cheap, legal ways to deter burglars (inferred from titles that name Canadians and the line about reaching Canadians who lock up).

Avatar

• Talking head · Mixed motion
• A middle-aged man with grey stubble and greying dark hair in a navy button shirt, centred and facing the camera at a desk with bookshelves and a flag. He also appears walking a street and checking doors and windows in the b-roll.

Format

Countdown list of home-security habits over 18–19 min: the presenter states a short intro and credentials, then numbered tips with street and door b-roll, closing with one 'if you only do one' pick and a comment question.

Content pillars

• Burglar deterrence habits
• Night-time home routines
• Entry-point hardening
• Non-lethal self-defence in Canada

Title patterns

• [N] Things a Former CSIS Officer Does Every Night That Keep Burglars Away (Most Canadians Don't)
• [N] Things Ex-CSIS Officers Do That Make Burglars Skip Their House Completely
• I'm an Ex-CSIS Officer - Here's What I Use to Defend Myself in Canada

Thumbnails

The presenter in close-up, pointing at or holding the subject (a doorway, a porch light, a knife), with 2–3 words of bold white and yellow caps text and a red arrow or underline; 2 of 3 are night scenes.

Their thumbnails, most viewed first

• 
  1.53K views (opens on YouTube in a new tab)
• 
  484 views (opens on YouTube in a new tab)
• 
  50 views (opens on YouTube in a new tab)

Why it works

• A credential hook in 3 of 4 titles ('Ex-CSIS Officer') pairs with a Canada-specific audience
• The top video has 1,352 views against 24–283 for the others, and uses the '[N] Things a Former CSIS Officer Does' formula
• A steady cadence of about 2 uploads a week, 18–19 min each, with a stated 'every other day' posting promise
• Practical tips are described as free or low-cost and legal, which matches the thumbnails' short imperative captions