Walt Keane

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Cheap home-safety, scam and fall-prevention advice for seniors who live alone

Audience

Older adults, mostly over 60, who live alone, and the family members who worry about them (stated in the about text: 'If you live alone, or someone you love does').

Avatar

• Realistic avatar
• A photorealistic white-haired older man with a trimmed white beard and glasses, wearing a navy cardigan over a plaid shirt, shown at the right of each frame in a warmly lit home.

Format

A ~20-minute numbered list (7-12 items) of cheap safety steps for people living alone, credited to paramedics, firefighters, police or researchers, opened with a short first-person story; nothing to buy is pushed.

Content pillars

• Home security under $10
• Scams targeting seniors
• Falls and what to do after one
• Night-time safety routine
• Cheap safety gadgets

Title patterns

• [Professionals] Say Do These [N] Things EVERY Night Before Bed
• [N] Things [Professionals] WISH Seniors Knew Before a [Event]
• [N] Cheap Gadgets That Could SAVE Your Life If You Live Alone (Most Under $[X])
• Burglars SKIP Homes With These [N] Things — Every One Under $[X]
• If a Caller Says These Words, HANG UP — [N] Scams Hitting Seniors in [Year]

Thumbnails

A navy band across the top with a short white all-caps line ('THE 9 PM RULE', 'IT'S NOT YOUR GRANDSON'); the persona at the right pointing at, holding or gesturing to the item in a warm home scene.

Their thumbnails, most viewed first

• 
  52 views (opens on YouTube in a new tab)
• 
  8 views (opens on YouTube in a new tab)
• 
  7 views (opens on YouTube in a new tab)

Why it works

• Borrowed authority: 3 of 5 titles cite paramedics, firefighters and police, or burglars, as the source of the advice
• Low-cost promises: 2 of 5 titles cap the price ('Every One Under $10', 'Most Under $30'), and one thumbnail asks 'A $7 STICK?'
• A clearly drawn persona: 70, a widower and a 30-year mail carrier living alone, stated in the about text and echoed in the gadgets description
• Itemised descriptions: all 5 list every point under 'In this video', and 4 of 5 open on a first-person moment
• The gadgets list is the early leader with 359 views, against 4 to 22 for the other four videos

• Linkgive.org1 of the last 9 descriptions (opens in a new tab)
• Linkucl.ac.uk1 of the last 9 descriptions (opens in a new tab)
• Websitemurrietaca.gov1 of the last 9 descriptions (opens in a new tab)
• Linklapdonline.org1 of the last 9 descriptions (opens in a new tab)
• Websitehoustontx.gov1 of the last 9 descriptions (opens in a new tab)
• Websiteconsumer.ftc.gov1 of the last 9 descriptions (opens in a new tab)
• Linkaarp.org1 of the last 9 descriptions (opens in a new tab)
• Linkfaq.usps.com1 of the last 9 descriptions (opens in a new tab)
• Websitebjs.ojp.gov1 of the last 9 descriptions (opens in a new tab)
• Websiteinside.charlotte.edu1 of the last 9 descriptions (opens in a new tab)
• Websitefincen.gov1 of the last 9 descriptions (opens in a new tab)
• Linkusps.com1 of the last 9 descriptions (opens in a new tab)

• Ray Coleman5.34K subs · Home security, privacy and blackout prep for seniors living alone
• Sarge Callahan813 subs · Home security and burglary-prevention tips for seniors
• Linda Bennett67 subs · Home safety and burglary prevention for senior women living alone
• Wade Merrill3.53K subs · Veteran-framed home security and preparedness for people living alone
• John Home Safety304 subs · Home security for seniors and people living alone
• Tom Callahan140 subs · Scam, phone, Wi-Fi, car and home security tips for seniors