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YouTube: The Aussie Mechanic (opens in a new tab)

The Aussie Mechanic

@theaussiemechanicgreg

Language: EnglishCountry: United States8 years old

  • Persona: Greg · Tradesperson · Middle-aged
  • Sells · $34 guide (+2 more)
  • Australian cars
  • Utes
  • 4wd
  • Caravans
  • Car buying
  • Car reliability
  • Used cars
  • Chinese cars
Subscribers
22.9K
Total views
3.24M
Videos
102

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202622,900
Oct 13, 202622,900
Oct 12, 202622,800
Oct 11, 202622,800
Oct 10, 202622,700
Oct 9, 202622,700
Oct 8, 202622,600
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 202622,500
Oct 4, 202622,400
Oct 3, 202622,300
Oct 2, 202622,200
Oct 1, 202622,100
Sep 30, 202621,800
Sep 29, 202621,800
Sep 28, 202621,700
Sep 27, 202621,600
Sep 26, 202621,500
Sep 25, 202621,500
Sep 24, 202621,500
Sep 23, 202621,400
Sep 22, 202621,300
Sep 21, 202621,300
Sep 20, 202620,900
Sep 19, 202621,300
Sep 18, 202621,200
Sep 17, 202621,200
Sep 16, 202621,200
Sep 15, 202621,100
Sep 14, 202621,100

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line: 'My honest car, ute & 4WD guides' or a named guide, with the store link
  3. 3Landing pageOne page offers both books and the two-book kit · aussiemechanicgreg.com
  4. 4CheckoutGumroad · Each buy button links to its Gumroad product page
  • Store link in 100% of recent descriptions
  • Link in descriptions since Jul 25, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Every recent description opens with a link to aussiemechanicgreg.com, usually as 'My honest car, ute & 4WD guides — buy the right one, then keep it alive', sometimes naming The Aussie Car Buyer's Bible; the about link labelled 'e-book' goes to the same page. Headed 'Buy right. Make it last.', it sells The Aussie Car Buyer's Bible (37 pages) and Make It Last (45 pages) at A$34 each, and both books (82 pages) for A$49 against A$68. Each buy button links to a Gumroad product page. The page offers instant PDF delivery, free updates for life and a 7-day refund, and asks for no email address.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Greg

Tradesperson · Middle-aged · Male · Garage workshop in the avatar; cut out beside news-style vehicle scenes in thumbnails

Niche

An Australian mechanic on utes, 4WDs and caravans to buy or avoid in 2026

Audience

Australian ute, 4WD, SUV and caravan buyers and owners, including tradies and retirees, deciding what to buy, keep, tow or sell (inferred from titles, keywords and the about text).

Avatar
  • Realistic avatar
  • A photorealistic man in his late fifties or sixties with swept-back grey hair, a grey goatee and a dark work shirt; head-and-shoulders in a garage for the avatar, cut out and pointing in thumbnails.
Format

A mechanic's verdict on one vehicle, part or market trend per video, often as a list of ones to avoid and ones to buy, framed for Australian conditions and rules.

Typical length

16–23 min now; the early June uploads that lead the top list ran 9–16 min

Content pillars
  • Engineers Pulled [X] Apart teardowns
  • Caravan market and towing
  • Utes and 4WDs to buy or avoid
  • Chinese brands in Australia
  • Reliability rankings and engines
  • Rules, defects and insurance
Title patterns
  • Engineers Pulled [vehicle or part] Apart — What They Found Isn't What Aussies Expect
  • Thousands of Aussies Are Dumping Their [X] in 2026 — Here's Why
  • Where All Those [adjective] Aussie [X] Actually Ended Up (And What They're Going For Now)
  • The [N] [X] I'd NEVER Buy in Australia (And the [N] That [positive outcome])
Thumbnails

Recent: a red BREAKING NEWS banner, the persona cut out on the left over an Australian flag, pointing at a rendered vehicle scene, a news lower-third and a white-red caption ending in !?; earlier: blue backdrop, yellow caption box.

Their thumbnails, most viewed first

Why it works
  • Australian framing: 23 of the 30 latest titles name Aussies or Australia, matching the about text and keywords
  • Caravans: the top video (Aussies dumping caravans) has 470k views, and caravans recur in 7 of the 30 latest titles
  • A serial formula: "Engineers Pulled [X] Apart" in 6 of the 11 uploads since Sep 23; two of them reached 89k and 76k
  • An early start: 5 of the top 10 videos were uploaded Jun 17–20, the channel's first days of known uploads
  • Very high output: about 5.8 uploads a week, 93 videos since Jun 11; 843k views in the last 30 days

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.