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YouTube: Teruko Imai (opens in a new tab)

Teruko Imai

@terukoimaii

Language: EnglishCountry not available52 days old

  • Persona: Teruko Imai · Expert · Senior
  • Sells · $27 ebook (+6 more)
  • Packing tips
  • Carry-on travel
  • Minimalist travel
  • Japanese methods
  • Long-haul flights
  • Travel hacks
Subscribers
6.97K
Total views
952K
Videos
24

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20266,970
Oct 13, 20266,820
Oct 12, 20266,660
Oct 11, 20266,470
Oct 10, 20266,200
Oct 9, 20266,010
Oct 8, 20265,820
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20265,420
Oct 4, 20265,180
Oct 3, 20264,940
Oct 2, 20264,730
Oct 1, 20264,420
Sep 30, 20263,820
Sep 29, 20263,580
Sep 28, 20263,110
Sep 27, 20262,530
Sep 26, 20261,920
Sep 25, 20261,300
Sep 24, 2026968
Sep 23, 2026349
Sep 22, 2026257
Sep 21, 2026102

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line links the packing book page; second line links all four books on the site
  3. 3Landing pageGumroad · Packing Method page: $27 launch price against $47, 7-day refund, buttons to Gumroad · terukoimai.com
  4. 4Landing pageGumroad · Catalog of four $27 ebooks, two $44 pairs and the $79 four-book collection · terukoimai.com
  5. 5CheckoutGumroad · Gumroad checkout; PDF delivered by email
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 19, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Every recent description opens with a link to the channel's packing ebook page on terukoimai.com, the same page the about section links, and a second line points to the site's catalog. The site sells four PDF ebooks at $27 each against a struck $47, two-book pairs at $44 and a four-book collection at $79, all with a 7-day money-back guarantee; every button leads to a Gumroad product page for checkout and delivery.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Teruko Imai

Expert · Senior · Female · Plain studio backdrops, airplane cabins, airports and hotel rooms

Niche

Japanese-style minimalist packing and carry-on travel tips

Audience

Travellers who want to pack light and fly carry-on only, most likely in the United States, drawn to an older woman's Japanese methods (inferred from titles and the about text, which speaks to people in the US).

Avatar
  • Realistic avatar
  • A photorealistic older East Asian woman with grey hair pulled back, in a navy cardigan over a white top, framed chest-up beside luggage or airplane seats, smiling and pointing.
Format

One packing or flying topic per video, usually a numbered list of items, mistakes or hacks presented as the Japanese way her mother taught her; about 9 to 13 minutes, every description linking her packing e-book.

Content pillars
  • Carry-on only and packing light
  • Long-haul flight comfort
  • Folding and packing methods
  • What not to pack
  • Luggage and hotel tricks
Title patterns
  • You Only Need [N] Items to Pack for [trip] (The Japanese Way)
  • I Learned This [X] Trick From My Japanese Mother | Now I [Y]
  • [N] Things Japanese Travelers [Pack / Never Pack] ([X])
  • [N] [Little Known / Secret Japanese] [Travel / Flying] Hacks [X]
  • [N] Japanese Tips to THRIVE on [X]
Thumbnails

The persona chest-up on one side, smiling or pointing at luggage, packed bags or airplane seats; a bold all-caps headline in a red, yellow or white bar, red arrows, and red X and green check before/after splits.

Their thumbnails, most viewed first

Why it works
  • One frame for every video: all 16 titles call the tip Japanese, 6 of them ending in '(The Japanese Way)'
  • 'You Only Need [N] Items…' gave the top video 334,539 views; the formula returns in 2 later titles
  • The mother's-inn backstory in the about text feeds the titles: the second most viewed (142,197) cites a trick from her Japanese mother
  • Numbered lists in 11 of 16 titles, from 4 folding methods to 25 flight tips
  • Fast start: 5,078 subscribers and 649,407 views in 13 days, with 16 videos between Sep 19 and Oct 4

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.