Steve Cooper

• Bundle

  The 20-Year Cat & The 16-Year Dog Bundle

  $52shown against $108

  launch price for both books $52 (was $108)

  • Bundle
  • PDF
  • 1,350 pages
  • 14-day guarantee

  Platform

  Gumroad

  AI

  AI use not stated

  Store

  stevecooper.gumroad.com (opens in a new tab)

  Checked Oct 6· Evidence: stevecooper.gumroad.com, stevecooperpets.com

2 more offers were found and are waiting for review.

Niche

Cat behaviour explained: what habits, sounds and coat colours mean

Audience

Cat owners who want to read their cat's behaviour and feel closer to it, plus some dog owners (inferred from titles, the about text and the cat and dog owner's manuals linked in 24 of 28 descriptions; no audience data in the pack).

Avatar

• Realistic avatar
• A photorealistic man in his 40s with shoulder-length dark wavy hair and a short beard, always in a black T-shirt, shown waist-up pointing at cats or holding one in home interiors; the avatar is a webcam-style head-and-shoulders frame.

Format

One cat behaviour or trait per video, usually as a numbered list of 7-21 signs, sounds, facts or mistakes, sometimes opened with a story about a named cat; recent videos are framed like a case: the myths first, then the evidence.

Content pillars

• What everyday cat behaviours mean
• Coat colour, eye colour and sex: what they say about a cat
• Signs of love and trust
• Owner mistakes and things to stop doing
• Cat sounds and communication
• Dog behaviour (two early uploads)

Title patterns

• Your Cat's [Color] Reveals More Than You Think
• If Your Cat [Walks On You At Night], They're Secretly Telling You THIS
• [18] Hidden Facts About [Orange Cats] That Only 1% of Owners Know
• [21] Rare Behaviors Cats Show ONLY When They [Love You Deeply]
• The Real Reason Your [Cat Licks You] (It's NOT What You Think!)

Thumbnails

The same bearded presenter in a black T-shirt on one side, pointing at a cat or a labelled grid of cats on the other; 2-4 word captions in heavy white and yellow capitals ('BLACK CATS ARE DIFFERENT', 'PLS DO THIS'), with red arrows, boxes or colour bands.

Their thumbnails, most viewed first

• 
  1.07M views (opens on YouTube in a new tab)
• 
  479K views (opens on YouTube in a new tab)
• 
  367K views (opens on YouTube in a new tab)

Why it works

• Cat-only focus since Aug 26: the 2 dog videos drew 2,656 and 3,806 views; the 26 cat videos range from 7,288 to 1.05M
• Hidden-meaning titles: 8 of the 10 most viewed promise a secret or real reason ('Reveals', 'Secretly', 'What It Actually Means', 'Only 1%')
• Near-daily output: 28 uploads from Aug 22 to Oct 5, about 5 a week, each 12-17 minutes, with a usual 18:00-22:00 UTC slot
• A named presenter with a stated background (lifelong cat owner who fosters strays, 'isn't a vet') and stories of named cats in descriptions
• Thumbnails pair the same presenter with cats and a 2-4 word caption; the 1.05M-view video uses a four-coat grid captioned 'WHO IS MORE LOVING?'

• Socialxx.com · About page (opens in a new tab)
• Storestevecooperpets.com29 of the last 30 descriptions (opens in a new tab)

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