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Shirley's Kitchen

@shirleyskitchenuk

Language: EnglishCountry: Romania36 days old

  • Persona: Shirley · Chef · Senior
  • Sells · £29.99 cookbook
  • Slow cooker
  • Easy dinners
  • Cooking for seniors
  • Cooking for one
  • Air fryer
  • British food
  • Budget meals
  • Cooking tips
Subscribers
3.25K
Total views
383K
Videos
18

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20263,250
Oct 13, 20263,210
Oct 12, 20263,170
Oct 11, 20263,110
Oct 10, 20263,060
Oct 9, 20263,000
Oct 8, 20262,900
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20262,680
Oct 4, 20262,540
Oct 3, 20262,420
Oct 2, 20262,290
Oct 1, 20262,140
Sep 30, 20261,830
Sep 29, 20261,710
Sep 28, 20261,420
Sep 27, 20261,180
Sep 26, 2026793
Sep 25, 2026510

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionBelow the summary, a line points to the Complete Comfort Food Cookbook with 450 recipes
  3. 3Landing pageShopify · Sales page for one 204-page PDF cookbook in six chapters, with an email-list form · shirleyskitchen.shop
  4. 4CheckoutShopify
  • Store link in 7% of recent descriptions
  • Link in descriptions since Oct 1, 2026
  • Entry points: the description body

The channel sells one digital cookbook, Shirley's Kitchen — The Complete Comfort Food Cookbook: 450 recipes in six chapters (one-pan, dump-and-bake, air fryer, slow cooker, vegetarian, nostalgic) with quantities for 1, 2 and 4 people, as a 204-page PDF. The link started appearing in the description body on 2026-10-01 and is in 1 of the 15 most recent descriptions. The Shopify store shows 199,99 lei with 299,99 lei struck through and a newsletter sign-up; no refund period is stated.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Shirley

Chef · Senior · Female · Bright farmhouse-style kitchen with open shelves, jars and plants

Niche

Easy slow cooker and small-batch meals for seniors, from a British cook

Audience

Older home cooks, often cooking for one or two, who want cheap, low-effort meals without big batches or leftovers; the about text also invites people who grew up on 1960s and '70s British food (inferred from titles and the about text).

Avatar
  • Realistic avatar
  • A photorealistic older woman with curly grey hair and glasses, smiling, mostly in white chef whites with a small Union Jack patch, sometimes in a floral blouse and blue apron, framed waist-up in a warm, bright kitchen.
Format

A numbered list of 7 to 12 easy recipes or kitchen tricks, sized for one or two people and built around one appliance (slow cooker, oven dish, air fryer). Earlier uploads were single-technique 'STOP doing X, try this chef's secret' videos.

Content pillars
  • Slow cooker meals for one or two
  • Easy dinners for seniors
  • Air fryer and appliance hacks
  • Old-fashioned British cooking tricks
  • Nostalgic 1960s and '70s British dishes
Title patterns
  • [N] Easy & Tasty Slow Cooker [X] for Seniors — No [Endless Leftovers]
  • [N] Cheap & Easy 3-Ingredient [X] for Seniors
  • Cooking for One? [N] Dump-and-Go [X] Without Endless Leftovers
  • STOP [Cooking X] the Same Old Way — Try This Chef's Secret for [Payoff]
  • [N] Easy [X] Hacks Nobody Told You About
Thumbnails

The cook on the left smiling and lifting a spoonful toward the camera, a large glossy close-up of the dish on the right, a red box with a white caps caption ('NO BROWNING!', 'JUST FOR ONE!') and a curved red arrow; warm kitchen background.

Why it works
  • One breakout: '7 Cheap & Easy 3-Ingredient Slow Cooker Meals for Seniors' has 150,984 views, about 59% of the channel's 257,619 total
  • Titles name the audience: 3 of the 4 most viewed say 'for Seniors'; the 5 uploads before Sep 17 drew 429 to 5,708 views
  • A small-household angle: 4 of the 6 newest titles say 'for One or Two', 'Cooking for One?' or 'No Endless Leftovers / Huge Batches'
  • Fast growth after the switch to easy-meal lists: +221,938 views and +1,910 subscribers in the last 8 days
  • Consistent thumbnails: the same smiling cook with a spoonful and a red caps caption box in 9 of 10 thumbnails

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.