Seu Joaquim

Old-time home, garden and cleaning tricks in Portuguese

Portuguese-speaking home and garden owners, probably in Brazil, who want cheap, traditional fixes for household and yard problems (inferred from titles, descriptions and the about text).

• Realistic avatar
• A photorealistic dark-haired man in his fifties in a grey or navy t-shirt, shown in yards, gardens, bathrooms and kitchens, usually pointing or gesturing toward the subject of the video.

One household, garden or cleaning problem per video: a cheap old-fashioned fix or a numbered list of methods, framed with a family or rural-Minas backstory.

• Garden and tomato tricks
• Cheap cleaning with vinegar and minerals
• Home maintenance and wood care
• Pest and weed control
• Traditional food know-how

• [Cheap item] de $[X] [Does Y] — [Old-time hook]
• 10 Formas Geniais de [Do X] Sem [Expensive Thing]
• Esse antigo truque Amish [does X] por alguns centavos
• Antes de [doing X], olha isso... os sinais dos antigos

The same man on one side pointing or gesturing, the subject on the other, with big yellow and white caps text on a red brush-stroke banner, often a price like $2 or $10, and a red arrow.

• One video (stump removal, 81,735 views) holds about 72% of the channel's 114,188 total views
• A repeatable thumbnail template: same persona, red banner and 2-4 word caps text across all 10 thumbnails
• Cheap-fix titles with a price or old-time hook: 5 of 10 recent titles use one or both
• High output: 10 long videos (17-22 min) in the first 2 weeks, about one a day