Ruth Mercer

Retired mortician explains embalming and funerals of famous people

Viewers curious about celebrity deaths, funerals and what happens behind the scenes in funeral homes, plus older viewers who may plan funerals (inferred from titles and the book pitch).

• Talking head · Talking head
• An older woman with grey-white hair, glasses and a dark floral top, framed head and shoulders like a webcam speaker in a living room, shown beside archive-style images on thumbnails.

One famous person per video: a story hook, the presenter's 39 years of embalming experience, then the published record of death, embalming, funeral and burial, with archive footage and text cards.

• Celebrity embalming and funerals
• Famous deaths and burials
• What embalmers see
• Funeral planning advice

• Mortician Explains [Person]'s Embalming, Funeral & Burial
• Mortician Explains [Person]'s Funeral & Burial (And [hook])
• [N] [Things] That [Hook] | A Retired Mortician Explains

The presenter on one side with a worried look, a famous person's portrait or a coffin on the other side, and a white capitalised question or statement across the top, such as 'WHY WAS THE CASKET CLOSED?'.

• 18 of 24 uploads use a 'Mortician Explains [Person]' title, and so do all 10 of the most viewed videos
• The top video has 188,279 views and the channel total is 993,200 across 24 videos
• A recurring professional backstory ('thirty-nine years embalming') appears in nearly every description
• High output: about 5.6 uploads a week, with a median gap of 1 day between uploads
• Descriptions carry a story hook and a bulleted 'What I cover' list of the video's points