Richard Hayes

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Niche

Life-after-60 lessons on family, habits and boundaries from an older man

Audience

People in their 60s and 70s dealing with family, independence and ageing; the about text addresses 'life after 60, 70, or beyond' and 3 of 3 titles name an age.

Avatar

• Realistic avatar
• A photorealistic older man with swept-back white hair, in a light blue shirt or a dark knit cardigan, shown chest-up in a warm home study, often resting his chin on his hand.

Format

A numbered list of 6 or 7 lessons for people over 60 or 70 (habits, regrets, family boundaries), told as a calm first-person talk of about 19 to 27 min.

Content pillars

• Family boundaries after 70
• Habits that push people away
• Regrets and hindsight lessons

Title patterns

• After 70, These [N] Ugly Habits Quietly [X]
• After 70, Stop Explaining These [N] Things to Your Family
• If I Could Go Back to [age], I Would Ruthlessly Cut Out These [N] Things

Thumbnails

The persona on the right in a home study, chin on hand or smiling; a large left-side caption in white and yellow capitals with key words boxed or underlined in red.

Their thumbnails, most viewed first

• 
  436 views (opens on YouTube in a new tab)
• 
  231 views (opens on YouTube in a new tab)
• 
  37 views (opens on YouTube in a new tab)

Why it works

• Age-targeted titles: 3 of 3 titles name an age ('After 70' in 2, 'Go Back to 65' in 1)
• Social-risk hook: the most viewed video (395 of 647 listed views) warns of habits that 'Quietly Make People Avoid You'
• One thumbnail look in 3 of 3: the persona on the right with a 5-line yellow and white caps caption
• Description excerpts frame the lessons as dignity and independence, not judgement, and 1 of 3 asks viewers to comment

No outside links found on this channel yet.

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